New Typographic Design Book PDF

New Typographic Design

  • Author : Roger Fawcett-Tang
  • Publisher : Laurence King Publishing
  • Release Date : 2007
  • Genre : Graphic design (Typography)
  • Pages : 192
  • ISBN : 1856694682

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New Typographic Design Book Description :

A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.

Typographic Design Book PDF

Typographic Design

  • Author : Rob Carter
  • Publisher : John Wiley & Sons
  • Release Date : 2014-09-29
  • Genre : Architecture
  • Pages : 352
  • ISBN : 9781118715765

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Typographic Design Book Description :

"Provides a comprehensive overview of every aspect of designing with type"--

Typographic Design Book PDF

Typographic Design

  • Author : Rob Carter
  • Publisher : John Wiley & Sons
  • Release Date : 2017-12-19
  • Genre : Architecture
  • Pages : 360
  • ISBN : 9781119477358

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Typographic Design Book Description :

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Typographic Design Book PDF

Typographic Design

  • Author : Rob Carter
  • Publisher : John Wiley & Sons
  • Release Date : 2012-01-04
  • Genre : Design
  • Pages : 368
  • ISBN : 9781118129661

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Typographic Design Book Description :

For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images

The Elements of Typographic Style Book PDF

The Elements of Typographic Style

  • Author : Robert Bringhurst
  • Publisher : Hartley & Marks
  • Release Date : 2004
  • Genre : Design
  • Pages : 382
  • ISBN : UOM:49015003056851

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The Elements of Typographic Style Book Description :

Completely updated, this book features the definitive rules of engagement forpracticing the art of typography. Illustrations throughout.

Typographic Design Book PDF

Typographic Design

  • Author : Rob Carter
  • Publisher : John Wiley & Sons
  • Release Date : 2018-02-13
  • Genre : Architecture
  • Pages : 360
  • ISBN : 9781119312567

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Typographic Design Book Description :

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Typographic Design in Advertising Book PDF

Typographic Design in Advertising

  • Author : Laurance Benjamin Siegfried
  • Publisher : Unknown
  • Release Date : 1930
  • Genre : Advertising
  • Pages : 128
  • ISBN : WISC:89099942435

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Typographic Design in Advertising Book Description :

International Typographic Design Book PDF

International Typographic Design

  • Author : David Brier
  • Publisher : David & Charles
  • Release Date : 1994
  • Genre : Design
  • Pages : 192
  • ISBN : STANFORD:36105019695431

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International Typographic Design Book Description :

Anthropologist Khazanov (now U. of Wisconsin, but formerly a senior scholar at the Soviet Institute of Ethnography and Anthropology) is particularly qualified to provide this analysis of the interconnections between nationalism, ethnic relations, and political process in the waning days of the USSR and in the new independent states. Includes history and analysis of the war in Chechnia. Annotation copyright by Book News, Inc., Portland, OR

Typographic Design Book PDF

Typographic Design

  • Author : Rob Carter
  • Publisher : John Wiley & Sons Incorporated
  • Release Date : 2007
  • Genre : Architecture
  • Pages : 323
  • ISBN : UOM:49015003438927

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Typographic Design Book Description :

For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color. This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events - from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design. New features include: Full-color treatment throughout A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com) Two new chapters: The Typographic Grid and Typographic Design Process An updated design education section that includes recent examples of projects assigned by leading design educators New case studies that showcase design for Web sites and animated typography projects Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics Updated coverage of digital type technology

Typographic Design in the Digital Studio Book PDF

Typographic Design in the Digital Studio

  • Author : David Amdur
  • Publisher : Cengage Learning
  • Release Date : 2006-09-04
  • Genre : Art
  • Pages : 256
  • ISBN : 1401880932

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Typographic Design in the Digital Studio Book Description :

The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it--these companion guides build capacities in both of these areas together. The Design Concepts book will guide readers to observe and reflect on how type functions and to develop strategies for creative typographic expression. The Application Skills Modules book pairs each lesson in typography with a lesson in the digital tools of design production. This book introduces the essential features of the Macintosh Operating System X (OSX) as well as Mac or PC versions of InDesign, Photoshop, Illustrator, and QuarkXPress, so readers can develop good working knowledge in one or all of these applications. A DVD in the Application Skills Modules book includes Quicktime movies demonstrating software lessons, exercise resources, and type specimens. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Typographic Design Book PDF

Typographic Design

  • Author : Josep Maria Minguet
  • Publisher : Monsa
  • Release Date : 2009
  • Genre : Design
  • Pages : 176
  • ISBN : 8496823717

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Typographic Design Book Description :

Es un libro sobre las últimas tendencias en el universo de las fuentes. Diseñadores de todo el mundo crean múltiples y variadas tipografías, que han nacido de la experimentación de sus formas, ligaduras, o proporciones. Este libro presenta una amplia selección de alfabetos completos y sus aplicaciones en pósters, logotipos, publicidad, magazines, flyers, o exposiciones.

Typographic Specimens Book PDF

Typographic Specimens

  • Author : Philip B. Meggs
  • Publisher : John Wiley & Sons
  • Release Date : 1993-12-15
  • Genre : Design
  • Pages : 416
  • ISBN : 0471284297

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Typographic Specimens Book Description :

Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson

Graphis Typography 2 Book PDF

Graphis Typography 2

  • Author : B. Martin Pedersen
  • Publisher : Watson-Guptill Publications
  • Release Date : 1999
  • Genre : Design
  • Pages : 219
  • ISBN : 1888001267

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Graphis Typography 2 Book Description :

Compiled exclusively by invitation, only leading international typographers are represented in this eagerly awaited follow-up to the first volume.Critically acclaimed by leaders in the design field as one of the most useful books ever on typography, the selectiveness and scope of volume one are even broader in volume two. Illustrated examples of the finest in type design range over a wide spectrum, from historical to contemporary, classical to experimental, and formal to whimsical.

Advances in Communication of Design Book PDF

Advances in Communication of Design

  • Author : Amic G. Ho
  • Publisher : Springer
  • Release Date : 2017-06-15
  • Genre : Technology & Engineering
  • Pages : 153
  • ISBN : 9783319604770

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Advances in Communication of Design Book Description :

This book focuses on the emerging role of human factors in understanding, communicating with and engaging users. It reports on innovative approaches, with a special emphasis to visuals cues, such as new typographies, geometries and graphics for mobile and computer interfaces. The book also cover topics of image and video processing, user-focused data compression, generative visuals, computational photography, and interactive design. Further topics include creative and empathetic design, human touch in digital graphics and experiential graphics. Based on the AHFE 2017 International Conference on Human Factors in Communication of Design, held on July 17-21, 2017, in Los Angeles, California, USA, this book reports on new findings, best-practices and case studies, providing readers with a fresh perspective and novel insights into the applications of human factors for enriching communication of design to users.

Playing with Type Book PDF

Playing with Type

  • Author : Lara McCormick
  • Publisher : Rockport Pub
  • Release Date : 2013-02-01
  • Genre : Design
  • Pages : 192
  • ISBN : 9781592538171

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Playing with Type Book Description :

Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.

Typographic Style Handbook Book PDF

Typographic Style Handbook

  • Author : Michael Mitchell
  • Publisher : Hachette UK
  • Release Date : 2017-09-21
  • Genre : Design
  • Pages : 240
  • ISBN : 9780857057525

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Typographic Style Handbook Book Description :

An elegant handbook in typography, for the professional and amateur text designer. Typographic Style Handbook is an indispensable new manual for anyone working with text - books, journals, company reports, websites or marketing material - who wishes to develop an understanding of how to produce clean, clear and consistent typography. The handbook is divided into three sections: General typesetting covers the basic rules of setting text Books and journals explains the typographic styles used within the publishing industry Corporate style describes how the treatment of text can be integrated into an organisation's branding guidelines. Typographic rules and styles are copiously illustrated with examples and diagrams Alternative styles are listed and explained to enable users to develop their own 'house style' Includes a glossary and appendices to aid students and self-publishers Typographic Style Handbook is destined to become a classic manual alongside Judith Butcher's Copy-editing, Hart's Rules, The Economist Style Guide and the Oxford Dictionary for Writers and Editors.

Expressive Type Book PDF

Expressive Type

  • Author : Alex Fowkes
  • Publisher : Unknown
  • Release Date : 2017-03-15
  • Genre : Design
  • Pages : 160
  • ISBN : 9781631592737

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Expressive Type Book Description :

Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, environment, packaging and products, and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.

The Theory and Practice of Typographic Design Book PDF

The Theory and Practice of Typographic Design

  • Author : Eric K. Bain
  • Publisher : Hastings House Book Publishers
  • Release Date : 1970
  • Genre : Design (Printing)
  • Pages : 182
  • ISBN : UOM:39015009264352

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The Theory and Practice of Typographic Design Book Description :

Typography  Referenced Book PDF

Typography Referenced

  • Author : Jason Tselentis
  • Publisher : Rockport Publishers
  • Release Date : 2012-02-01
  • Genre : Design
  • Pages : 400
  • ISBN : 9781610582056

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Typography Referenced Book Description :

Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.

Basics Design 03  Typography Book PDF

Basics Design 03 Typography

  • Author : Gavin Ambrose
  • Publisher : AVA Publishing
  • Release Date : 2005-06-01
  • Genre : Design
  • Pages : 176
  • ISBN : 9782940373352

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Basics Design 03 Typography Book Description :

Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.