The Adventures of Johnny Bunko Book PDF

The Adventures of Johnny Bunko

  • Author : Daniel H. Pink
  • Publisher : Penguin
  • Release Date : 2008-04-01
  • Genre : Business & Economics
  • Pages : 160
  • ISBN : 9781440635670

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The Adventures of Johnny Bunko Book Description :

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing From Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, comes an illustrated guide to landing your first job in The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need. There’s never been a career guide like The Adventures of Johnny Bunko by Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). Told in manga—the Japanese comic book format that’s an international sensation—it’s the fully illustrated story of a young Everyman just out of college who lands his first job. Johnny Bunko is new to the Boggs Corp., and he stumbles through his early months as a working stiff until a crisis prompts him to rethink his approach. Step by step he builds a career, illustrating as he does the six core lessons of finding, keeping, and flourishing in satisfying work. A groundbreaking guide to surviving and flourishing in any career, The Adventures of Johnny Bunko is smart, engaging and insightful, and offers practical advice for anyone looking for a life of rewarding work.

What s Next  Gen X  Book PDF

What s Next Gen X

  • Author : Tamara J. Erickson
  • Publisher : Harvard Business Press
  • Release Date : 2010
  • Genre : Business & Economics
  • Pages : 237
  • ISBN : 9781422120644

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What s Next Gen X Book Description :

Keeping Up, Moving Ahead, and Getting the Career you want

Essentials of Business Communication Book PDF

Essentials of Business Communication

  • Author : Mary Ellen Guffey
  • Publisher : Cengage Learning
  • Release Date : 2012-01-15
  • Genre : Business & Economics
  • Pages : 592
  • ISBN : 9781133710905

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Essentials of Business Communication Book Description :

ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for students with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help students build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce students to the latest business communication practices, and extensively updated exercises and activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

See What I Mean Book PDF

See What I Mean

  • Author : Kevin Cheng
  • Publisher : Rosenfeld Media
  • Release Date : 2012-11-15
  • Genre : Design
  • Pages : 216
  • ISBN : 9781933820859

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See What I Mean Book Description :

If you're an executive, designer, product manager, marketer, or engineer, communication is part of your work. Using images and text in unique ways, comics can engage readers in ways traditional methods can't. In See What I Mean, you'll learn how to create comics about your products and processes without an illustrator—just like Google, eBay, and Adobe do.

Quicklet on TED Talks  Dan Pink on the surprising science of motivation  CliffNotes like Summary  Book PDF

Quicklet on TED Talks Dan Pink on the surprising science of motivation CliffNotes like Summary

  • Author : Karen Lac
  • Publisher : Hyperink Inc
  • Release Date : 2012-02-24
  • Genre : Study Aids
  • Pages : 21
  • ISBN : 9781614649694

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Quicklet on TED Talks Dan Pink on the surprising science of motivation CliffNotes like Summary Book Description :

ABOUT THE BOOK When it comes to what motivates us at work, the conventional wisdom is money. It’s long been established that if you want to motivate someone to do a better job, you pay them well and provide financial incentives to do an even better job. In companies throughout the United States and much the world, employees eagerly anticipate the day when they hear from their boss whether they’ll be getting a bonus or pay raise. But is money all that motivates us? Thinking on my own situation, there have been plenty of times when I was well compensated for a job but still didn’t perform as well as I should have. There have also been times when I did everything that I could and put in a lot of time on jobs with lower pay. If you were to ask around your own family, friends, and colleagues, I suspect that you’ll find they’ve experienced this as well. This goes against everything that we’ve been told about motivation. The more I get paid, the better my job performance is supposed to be. This belief that money is the biggest driver of performance is so accepted that to suggest otherwise would almost be un-American. MEET THE AUTHOR Abdul Montaqim is a journalist, based in London, and has been working in the media since 1989. Among the more well known titles he has written for are The Guardian newspaper, Time Out magazine and the International Business Times website. EXCERPT FROM THE BOOK Dan Pink was supposed to be a lawyer after graduating from Yale Law School. Instead, he became a writer. This change in career trajectory, rejecting a relatively stable, well-paid and prestigious job path to pursue a career in a notoriously unstable field, no doubt led him to think deeply about careers and what really motivates people. He is the author of four books. His first book, Free Agent Nation: The Future of Working for Yourself, was a Washington Post bestseller and became an indispensable book for those wanting to understand employee-management relations. His second bo

Key Ideas from Drive by Daniel Pink Book PDF

Key Ideas from Drive by Daniel Pink

  • Author : Alice Hamson
  • Publisher : Unknown
  • Release Date : 2018-12-11
  • Genre : Uncategorized
  • Pages : 38
  • ISBN : 1791520219

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Key Ideas from Drive by Daniel Pink Book Description :

Key ideas from Drive By Daniel Pink The Surprising Truth About What Motivates Us In Drive, Daniel Pink describes the characteristics of extrinsic and intrinsic motivation. He reveals that many companies rely on extrinsic motivation, even though this is often counterproductive. The book explains clearly how we can best motivate ourselves and others by understanding intrinsic motivation. Who is it for ? Anyone who wants to learn about the components of human motivationAnyone who wants to find out how to effectively motivate themselves and others About the Author Daniel Pink studied linguistics and jurisprudence. He rose to prominence with his book A Whole New Mind. Along with Drive, other books of his have ranked in the New York Times Bestseller list, including To Sell is Human, The Adventures of Johnny Bunko and Free Agent Nation. Between 1995 and 1997, Pink was chief speechwriter for US Vice President Al Gore.

Your Undergraduate Degree in Psychology Book PDF

Your Undergraduate Degree in Psychology

  • Author : Paul I. Hettich
  • Publisher : SAGE
  • Release Date : 2013-01-09
  • Genre : Business & Economics
  • Pages : 289
  • ISBN : 9781412999311

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Your Undergraduate Degree in Psychology Book Description :

In Your Undergraduate Degree in Psychology: From College to Career, authors and professors Paul I. Hettich and R. Eric Landrum provide innovative strategies and tools for succeeding after college with an undergraduate degree in psychology. Drawing on current research data, applied theory, and both academic and workplace experiences, they help stimulate self-reflection and improve decision making as students approach their careers. The text covers key topics in the college-to-career transition, including career planning and development, identifying and transferring marketable skills, building and sustaining strong networks, understanding what employers want and don’t want, coping with personal life changes, becoming a valued employee, and more.

Teaching Literature to Adolescents Book PDF

Teaching Literature to Adolescents

  • Author : Richard Beach
  • Publisher : Routledge
  • Release Date : 2020-12-29
  • Genre : Education
  • Pages : 312
  • ISBN : 9781000337914

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Teaching Literature to Adolescents Book Description :

Now in its fourth edition, this popular textbook introduces prospective and practicing English teachers to current methods of teaching literature in middle and high school classrooms. This new edition broadens its focus to cover important topics such as critical race theory; perspectives on teaching fiction, nonfiction, and drama; the integration of digital literacy; and teacher research for ongoing learning and professional development. It underscores the value of providing students with a range of different critical approaches and tools for interpreting texts. It also addresses the need to organize literature instruction around topics and issues of interest to today’s adolescents. By using authentic dilemmas and contemporary issues, the authors encourage preservice English teachers and their instructors to raise and explore inquiry-based questions that center on the teaching of a variety of literary texts, both classic and contemporary, traditional and digital. New to the Fourth Edition: Expanded attention to digital tools, multimodal learning, and teaching online New examples of teaching contemporary texts Expanded discussion and illustration of formative assessment Revised response activities for incorporating young adult literature into the literature curriculum Real-world examples of student work to illustrate how students respond to the suggested strategies Extended focus on infusing multicultural and diverse literature in the classroom Each chapter is organized around specific questions that preservice teachers consistently raise as they prepare to become English language arts teachers. The authors model critical inquiry throughout the text by offering authentic case narratives that raise important considerations of both theory and practice. A companion website, a favorite of English education instructors, http://teachingliterature.pbworks.com, provides resources and enrichment activities, inviting teachers to consider important issues in the context of th

The Other Kind of Funnies Book PDF

The Other Kind of Funnies

  • Author : Han Yu
  • Publisher : Routledge
  • Release Date : 2016-12-14
  • Genre : Psychology
  • Pages : 280
  • ISBN : 9781351864534

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The Other Kind of Funnies Book Description :

The Other Kind of Funnies refutes the mainstream American cultural assumption that comics have little to do with technical communication-that the former are entertaining (in a low-brow sense) and juvenile, whereas the latter is practical and serious (to the point of stuffiness). The first of its kind, this book demonstrates the exciting possibilities of using comics in technical communication. It defines comics as a medium and art form that includes cartoons, comic strips, comic books, and graphic novels; provides conceptual and historical backgrounds on comics; and discusses the appeals and challenges of using comics-style technical communication. More specifically, it examines comics-style instructions, educational materials, health/risk communication, and political/propaganda communication. The author argues that comics-style technical communication encourages reader participation, produces covert persuasion, facilitates intercultural communication, benefits underprivileged audiences such as children and readers of lower literacy, and challenges the positivist view of technical communication. An abundance of comics-style technical communication examples, carefully selected from across cultures and times, demonstrates the argument. While the book proposes that comics can create user-friendly, visually oriented, engaging, and socially responsible technical communication, it is also quick to acknowledge the limitations and challenges of comics-style technical communication and provides heuristics on how to cope with them. The Other Kind of Funnies is unique in its interdisciplinary approach. It focuses on technical communication but speaks to design, cultural and intercultural studies, historical studies, and to some extent, education, politics, and art.

Connecting Comics to Curriculum Book PDF

Connecting Comics to Curriculum

  • Author : Karen W. Gavigan
  • Publisher : ABC-CLIO
  • Release Date : 2011
  • Genre : Education
  • Pages : 164
  • ISBN : 9781598847680

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Connecting Comics to Curriculum Book Description :

Here is the essential guide for librarians and teachers who want to develop a quality, curriculum-based graphic novel collection—and use its power to engage and inform middle and high school students. * Photos of school libraries, classrooms, and students * Model template lesson plans by subject area * A list of recommended resources, such as professional books, websites and blogs * A glossary of common graphic novel terms * Bibliographies of quality classic and contemporary graphic novel titles for libraries and classrooms, broken down into middle school and high school curricular areas

If Not Now  When  Book PDF

If Not Now When

  • Author : Camilla Arnold
  • Publisher : Bloomsbury Publishing
  • Release Date : 2010-03-15
  • Genre : Self-Help
  • Pages : 224
  • ISBN : 9781408125069

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If Not Now When Book Description :

The world of work is changing dramatically. Jobs for life have long been a thing of the past and even as people move up the corporate ladder, they are questioning their choices and keen to consider new possibilities such as work/life balance and portfolio working. Those of us keen to change career often don't know where to start so it remains a pipe dream rather than a reality we can work towards. In this action-oriented and pragmatic book, expert career coaches Jane Barrett and Camilla Arnold address the common barriers to career change that they frequently encounter in their work, and give readers a proven roadmap to achieve their new job goals. If Not Now, When? includes first-hand experiences of successful career change but also quizzes, exercises and self-assessment tools to help readers make the best choice for them.

Teachers  Mindset  Motivation  and Mastery Book PDF

Teachers Mindset Motivation and Mastery

  • Author : Amy K. Conley
  • Publisher : Rowman & Littlefield
  • Release Date : 2017-05-01
  • Genre : Education
  • Pages : 122
  • ISBN : 9781475822168

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Teachers Mindset Motivation and Mastery Book Description :

Teachers, Mindset, Motivation and Mastery summarizes the research on teaching literacy and then works to make it applicable to the classroom, with charts, examples of effective teacher talk and stories, and explanations from both practitioners and researchers.

Handbook of Career Development in Academic Psychiatry and Behavioral Sciences  Second Edition Book PDF

Handbook of Career Development in Academic Psychiatry and Behavioral Sciences Second Edition

  • Author : Laura Weiss Roberts, M.D., M.A.
  • Publisher : American Psychiatric Pub
  • Release Date : 2017-04-12
  • Genre : HEALTH & FITNESS
  • Pages : 437
  • ISBN : 9781615370580

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Handbook of Career Development in Academic Psychiatry and Behavioral Sciences Second Edition Book Description :

Working in academic psychiatry is fulfilling, replete with extraordinary colleagues and inspiring opportunities for meaningful work and professional growth. Even so, getting started in an academic career can be a bit unsettling. After years of education, a new faculty member may feel unprepared for the everyday duties associated with a different academic role -- negotiating with the chair, writing letters of recommendation for students, participating on committees with colleagues, and balancing personal and professional life. The Handbook of Career Development in Academic Psychiatry and Behavioral Sciences, Second Edition, provides real-world advice with compassion. Readers will find just what they need when they need it: step-by-step guidance to approaching the tasks and challenges that face them, questions to discuss with mentors and colleagues, and professionally vetted online career development resources. Readers will also hear the voice of sympathetic, experienced academic clinicians who share how best to navigate challenging situations encountered in academic settings. Each chapter features: * Smart Strategies: A list of specific actions readers can take to reach their professional goals* Questions to Discuss with a Mentor or a Colleague: A list of questions that simplifies and normalizes the process of soliciting career advice and assistance* Additional Resources: A collection of the most recent and innovative websites, books, and articles that will assist readers on their career path, even after they've finished reading the book Readers who seek out the advice in this book will find that they are better equipped to forge their academic careers -- and flourish.

Teaching to Exceed the English Language Arts Common Core State Standards Book PDF

Teaching to Exceed the English Language Arts Common Core State Standards

  • Author : Richard Beach
  • Publisher : Routledge
  • Release Date : 2015-12-07
  • Genre : Language Arts & Disciplines
  • Pages : 264
  • ISBN : 9781317529156

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Teaching to Exceed the English Language Arts Common Core State Standards Book Description :

Timely, thoughtful, and comprehensive, this text directly supports pre-service and in-service teachers in developing curriculum and instruction that both addresses and exceeds the requirements of the Common Core State Standards. Adopting a critical inquiry approach, it demonstrates how the Standards’ highest and best intentions for student success can be implemented from a critical, culturally relevant perspective firmly grounded in current literacy learning theory and research. It provides specific examples of teachers using the critical inquiry curriculum framework of identifying problems and issues, adopting alternative perspectives, and entertaining change in their classrooms to illustrate how the Standards can not only be addressed but also surpassed through engaging instruction. The Second Edition provides new material on adopting a critical inquiry approach to enhance student engagement and critical thinking planning instruction to effectively implement the CCSS in the classroom fostering critical response to literary and informational texts using YA literature and literature by authors of color integrating drama activities into literature and speaking/listening instruction teaching informational, explanatory, argumentative, and narrative writing working with ELL students to address the language Standards using digital tools and apps to respond to and create digital texts employing formative assessment to provide supportive feedback preparing students for the PARCC and Smarter Balanced assessments using the book’s wiki site http://englishccss.pbworks.com for further resources

Tools of Titans Book PDF

Tools of Titans

  • Author : Timothy Ferriss
  • Publisher : Houghton Mifflin Harcourt
  • Release Date : 2016-12-06
  • Genre : Self-Help
  • Pages : 736
  • ISBN : 9781328684059

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Tools of Titans Book Description :

The latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek. From the author: “For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview. This unusual depth has helped make The Tim Ferriss Show the first business/interview podcast to pass 100 million downloads. “This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met. “What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis? “I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested. “Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration. “I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”

Graduate to a Great Career Book PDF

Graduate to a Great Career

  • Author : Catherine Kaputa
  • Publisher : Hachette UK
  • Release Date : 2016-04-07
  • Genre : Business & Economics
  • Pages : 256
  • ISBN : 9781473643826

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Graduate to a Great Career Book Description :

This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right. In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand? Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. Graduate to a Great Career will give you the tools you need to surviveand show you how to thrive by creating 'Brand You'.

To Sell is Human Book PDF

To Sell is Human

  • Author : Daniel H Pink
  • Publisher : Canongate Books
  • Release Date : 2013-02-07
  • Genre : Business & Economics
  • Pages : 272
  • ISBN : 9780857867193

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To Sell is Human Book Description :

We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain - including six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.

Summary Bundle   The Science of Business Book PDF

Summary Bundle The Science of Business

  • Author : ZIP Reads
  • Publisher : ZIP Reads
  • Release Date : 2018-07-30
  • Genre : Business & Economics
  • Pages : 131
  • ISBN : 9876543210XXX

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Summary Bundle The Science of Business Book Description :

PLEASE NOTE: This is a collection of summaries, analyses, and reviews of the books, and not the original books. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary & Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This ZIP Reads Summary & Analysis Bundle includes: Summary & Analysis of When | A Guide to the Book by Daniel H. Pink Summary & Analysis of The Talent Code | A Guide to the Book by Daniel Coyle Summary & Analysis of Drive | A Guide to the Book by Daniel H. Pink Summary & Analysis of The Culture Code | A Guide to the Book by Daniel Coyle Summary & Analysis of To Sell Is Human | A Guide to the Book by Daniel H. Pink Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Buy this five-book bundle and start shifting your life towards success TODAY! When: The Scientific Secret to Perfect Timing Overview Daniel H. Pink digs through hundreds of scientific studies to reveal the secrets to the perfect time to go to school, book a hospital appointment, appear before a parole board, work on problems that demand creative solutions, and even marry. The Talent Code Overview Coyle shares his conversations with different brain specialists and his itinerary through “tiny places that produce Everest-size amounts of talent.” In his fact-finding mission, he unearths a common larger pattern identifiable in these talent hotbeds that can be replicated in skill building exercises to produce accelerated learning. Drive: The Surprising Truth About What Motivates Us Overview Drive is a candid and timely reminder that external rewards only motivate people to get more rewards, not to do the work for which they are being rewarded. Executives, general employees, teachers

Summary   Analysis of To Sell Is Human Book PDF

Summary Analysis of To Sell Is Human

  • Author : ZIP Reads
  • Publisher : ZIP Reads
  • Release Date : 101-01-01
  • Genre : Business & Economics
  • Pages : 231
  • ISBN : 9876543210XXX

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Summary Analysis of To Sell Is Human Book Description :

PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you'd like to purchase the original book, please paste this link in your browser: https://amzn.to/2H7dPXG Bestselling author Daniel H. Pink explains why everyone is a salesperson and how anyone can effectively connect to and move others in his deeply thoughtful and analytical book, To Sell is Human: The Surprising Truth About Moving Others. This ZIP Reads summary provides key takeaways and analysis from Pink's #1 bestselling book, To Sell Is Human. This revolutionary look at sales and selling will change the way you think, work, and sell. What does this ZIP Reads Summary Include? Synopsis of the original bookHow the economy has shifted and why everyone is a salespersonThe NEW "ABC" of selling (it's not "Always be closing")Step-by-step breakdown's of Pink's advice and methodologyKey takeaways & analysis of the original bookEditorial reivewBackground on the author About the Original Book: Daniel Pink writes clearly and fluidly to impress on readers what ought to be obvious by now: sales tactics that worked twenty years ago when information was scarce and buyer behavior predictable are, at best, inadequate at moving today’s informed but distracted buyer. Weaving engaging anecdotes into candid observations, Pink shows how to connect to a tough audience, pitch, clarify your offering, and survive rejection. Anyone who wants to become more effective at persuading other people will find the ideas in this book invaluable. DISCLAIMER: This book is intended as a companion to, not a replacement for, To Sell Is Human. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way.

Designing Brand Identity Book PDF

Designing Brand Identity

  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release Date : 2017-10-16
  • Genre : Design
  • Pages : 336
  • ISBN : 9781118980828

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Designing Brand Identity Book Description :

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi