The Loudest Voice in the Room Book PDF

The Loudest Voice in the Room

  • Author : Gabriel Sherman
  • Publisher : Random House
  • Release Date : 2014-01-14
  • Genre : Business & Economics
  • Pages : 576
  • ISBN : 9780679644095

The Loudest Voice in the Room Book Description :

A revelatory journey inside the world of Fox News and Roger Ailes—the brash, sometimes combative network head who helped fuel the rise of Donald Trump NEW YORK TIMES BESTSELLER • NOW A SHOWTIME LIMITED SERIES • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR When Rupert Murdoch enlisted Roger Ailes to launch a cable news network in 1996, American politics and media changed forever. With a remarkable level of detail and insight, Vanity Fair magazine reporter Gabriel Sherman puts Ailes’s unique genius on display, along with the outsize personalities—Bill O’Reilly, Sean Hannity, Megyn Kelly, Sarah Palin, Karl Rove, Glenn Beck, Mike Huckabee, Gretchen Carlson, Bill Shine, and others—who have helped Fox News play a defining role in the great social and political controversies of the past two decades. From the Clinton-Lewinsky scandal to the Bush-Gore recount, from the war in Iraq to the Tea Party attack on the Obama presidency, Roger Ailes developed an unrivaled power to sway the national agenda. Even more, he became the indispensable figure in conservative America and the man any Republican politician with presidential aspirations had to court. How did this man become the master strategist of our political landscape? In revelatory detail, Sherman chronicles the rise of Ailes, a frail kid from an Ohio factory town who, through sheer willpower, the flair of a showman, fierce corporate politicking, and a profound understanding of the priorities of middle America, built the most influential television news empire of our time. Drawing on hundreds of interviews with Fox News insiders past and present, Sherman documents Ailes’s tactical acuity as he battled the press, business rivals, and countless real and perceived enemies inside and outside Fox. Sherman takes us inside the morning meetings in which Ailes and other high-level executives strategized Fox’s presentation of the news to advance Ailes’s political agenda; provides behind-the-scenes details of Ail

Summary of Gabriel Sherman s The Loudest Voice in the Room Book PDF

Summary of Gabriel Sherman s The Loudest Voice in the Room

  • Author : Swift Reads
  • Publisher : Swift Books LLC
  • Release Date : 2021-03-03
  • Genre : Social Science
  • Pages : 231
  • ISBN : 9876543210XXX

Summary of Gabriel Sherman s The Loudest Voice in the Room Book Description :

Buy now to get the insights from Gabriel Sherman's The Loudest Voice in the Room. Sample Insights: 1) Roger Ailes was an American media consultant and television executive. He was the chairman and CEO of Fox News, and is considered one of the most pivotal figures in the history of recent American politics. 2) The world into which Ailes was born in 1940 was a good place to be. His hometown of Warren, Ohio, was prosperous, and the middle class was growing.

The Loudest Voice in the Room Book PDF

The Loudest Voice in the Room

  • Author : Gabriel Sherman
  • Publisher : Virgin Books Limited
  • Release Date : 2014-01-15
  • Genre : Mass media
  • Pages : 528
  • ISBN : 0753540800

The Loudest Voice in the Room Book Description :

This is the story of America's Fox News Channel - the NewsCorp phenomenon headed by Roger Ailes that spurred the rise of the Tea Party, controls political debate in the world's superpower, and counts presidential candidates on its payroll. Fox News Channel generates $1 billion in annual profits. Yet the network, one of the past quarter-century's biggest business success stories, remains shrouded in mystery. Few understand its profound influence on American politics and world affairs. Gabriel Sherman, a reporter for New York magazine, has cultivated sources at the highest rungs of the company. This is a gripping book that will reveal the real story of Fox News, starting with the founding of the network in 1996 and tracing its meteoric ascent to the present, where it dominates the political landscape in the US and increasingly throughout the world.

Winning with Customers Book PDF

Winning with Customers

  • Author : D. Keith Pigues
  • Publisher : John Wiley & Sons
  • Release Date : 2010-08-09
  • Genre : Business & Economics
  • Pages : 496
  • ISBN : 9780470547991

Winning with Customers Book Description :

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Humble Leadership Book PDF

Humble Leadership

  • Author : Edgar H. Schein
  • Publisher : Berrett-Koehler Publishers
  • Release Date : 2018-08-14
  • Genre : Business & Economics
  • Pages : 192
  • ISBN : 9781523095407

Humble Leadership Book Description :

The more traditional forms of leadership that are based on static hierarchies and professional distance between leaders and followers are growing increasingly outdated and ineffective. As organizations face more complex interdependent tasks, leadership must become more personal in order to insure open trusting communication that will make more collaborative problem solving and innovation possible. Without open and trusting communications throughout organizations, they will continue to face the productivity and quality problems that result from reward systems that emphasize individual competition and “climbing the corporate ladder”. Authors Edgar Schein and Peter Schein recognize this reality and call for a reimagined form of leadership that coincides with emerging trends of relationship building, complex group work, diverse workforces, and cultures in which everyone feels psychologically safe. Humble Leadership calls for “here and now” humility based on a deeper understanding of the constantly evolving complexities of interpersonal, group and intergroup relationships that require shifting our focus towards the process of group dynamics and collaboration. Humble Leadership at all levels and in all working groups will be the key to achieving the creativity, adaptiveness, and agility that organizations will need to survive and grow.

The Corporate Culture Survival Guide Book PDF

The Corporate Culture Survival Guide

  • Author : Edgar H. Schein
  • Publisher : John Wiley & Sons
  • Release Date : 2019-07-24
  • Genre : Business & Economics
  • Pages : 256
  • ISBN : 9781119212294

The Corporate Culture Survival Guide Book Description :

Effective, sustainable cultural change requires evolution, not disruption The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of 'culture' down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success—or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings, and has been updated with new coverage of globalization, technology, and managerial competencies. You'll learn how to get past subconscious bias to assess whether or not your existing culture truly serves your organization, and how to introduce change and manage the change process over time for a best-case-scenario outcome. Case studies illustrate successful change in real companies, providing models and setting the bar for dismantling dysfunctional cultures. Corporate culture begins with the founder, and evolves—or not—over time. Is your culture working for or against your organization? How can it be optimized? This book separates the truth from the nonsense to provide real-world guidance on initiating and managing cultural change. Understand when to assess your culture, and how to do it objectively Learn how cultures evolve and change over time, for better or worse Discover the reality of multiculturalism amidst the rise of globalization Evolve your culture to more effectively serve your organization Each of us is a part of many cultures—what you do, where you live, where you grew up, what you enjoy, how you live; in the workplace, many different people with many different cultures come together toward a common goal—will these cultures clash or synergize? The Corporate Culture Survival Guide shows you how to create an overarching corporate culture that gets everyone on the same page to drive your organ

Political Extremism in the United States Book PDF

Political Extremism in the United States

  • Author : Eamon Doyle
  • Publisher : Greenhaven Publishing LLC
  • Release Date : 2018-07-15
  • Genre : Young Adult Nonfiction
  • Pages : 200
  • ISBN : 9781534503113

Political Extremism in the United States Book Description :

The 2016 presidential election brought to light the increasingly polarized nature of American politics. What brought about this political extremism, and can anything be done to curb it? This volume helps to define political extremism, explores the ways in which extremism manifests itself, including hate speech and domestic terrorism, and explains theories about how it can be counteracted. With partisanship in the United States showing no sign of decline without significant intervention, it is more essential than ever to try to understand what brought about this political division.

Saving the News Book PDF

Saving the News

  • Author : Martha Minow
  • Publisher : Oxford University Press
  • Release Date : 2021-06-15
  • Genre : Law
  • Pages : 240
  • ISBN : 9780190948436

Saving the News Book Description :

A detailed argument of how our government has interfered in the direction of America's media landscape that traces major transformations in media since the printing press and charts a path for reform. In Saving the News, Martha Minow takes stock of the new media landscape. She focuses on the extent to which our constitutional system is to blame for the current parlous state of affairs and on our government's responsibilities for alleviating the problem. As Minow shows, the First Amendment of the US Constitution assumes the existence and durability of a private industry. Although the First Amendment does not govern the conduct of entirely private enterprises, nothing in the Constitution forecloses government action to regulate concentrated economic power, to require disclosure of who is financing communications, or to support news initiatives where there are market failures. Moreover, the federal government has contributed financial resources, laws, and regulations to develop and shape media in the United States. Thus, Minow argues that the transformation of media from printing presses to the internet was shaped by deliberate government policies that influenced the direction of private enterprise. In short, the government has crafted the direction and contours of America's media ecosystem. Building upon this basic argument, Minow outlines an array of reforms, including a new fairness doctrine, regulating digital platforms as public utilities, using antitrust authority to regulate the media, policing fraud, and more robust funding of public media. As she stresses, such reforms are not merely plausible ideas; they are the kinds of initiatives needed if the First Amendment guarantee of freedom of the press continues to hold meaning in the twenty-first century.

Kill Switch  The Rise of the Modern Senate and the Crippling of American Democracy Book PDF

Kill Switch The Rise of the Modern Senate and the Crippling of American Democracy

  • Author : Adam Jentleson
  • Publisher : Liveright Publishing
  • Release Date : 2021-01-12
  • Genre : Political Science
  • Pages : 336
  • ISBN : 9781631497780

Kill Switch The Rise of the Modern Senate and the Crippling of American Democracy Book Description :

An insider’s account of how politicians representing a radical white minority of Americans have used “the world’s greatest deliberative body” to hijack our democracy. Every major decision governing our diverse, majority-female, and increasingly liberal country bears the stamp of the United States Senate, an institution controlled by people who are almost exclusively white, overwhelmingly male, and disproportionately conservative. Although they do not represent a majority of Americans—and will not for the foreseeable future—today’s Republican senators possess the power to block most legislation. Once known as “the world’s greatest deliberative body,” the Senate has become one of the greatest threats to our democracy. How did this happen? In Kill Switch, Senate insider Adam Jentleson contends that far from reflecting the Framers’ vision, the Senate has been transformed over the decades by a tenacious minority of white conservatives. From John Calhoun in the mid-1800s to Mitch McConnell in the 2010s, their primary weapon has been the filibuster, or the requirement that most legislation secure the support of a supermajority of senators. Yet, as Jentleson reveals, the filibuster was not a feature of the original Senate and, in allowing a determined minority to gridlock the federal government, runs utterly counter to the Framers’ intent. For much of its history, the filibuster was used primarily to prevent civil rights legislation from becoming law. But more recently, Republicans have refined it into a tool for imposing their will on all issues, wielding it to thwart an increasingly progressive American majority represented by Barack Obama’s agenda and appointees. Under Donald Trump, McConnell merged the filibuster with rigid leadership structures initially forged by Lyndon Johnson, in the process surrendering the Senate’s independence and centrality, as infamously shown by its acquiescence in Trump’s impeachment trial. The result is a failed

Ctrl Alt Delete Book PDF

Ctrl Alt Delete

  • Author : Tom Baldwin
  • Publisher : Oxford University Press
  • Release Date : 2018-07-19
  • Genre : Political Science
  • Pages : 383
  • ISBN : 9781787381001

Ctrl Alt Delete Book Description :

We all know something has gone wrong: people hate politics, loathe the media and are now scared of each other too. Journalist and one-time senior political advisor Tom Baldwin tells the riveting--often terrifying--story of how a tidal wave of information overwhelmed democracy's sandcastle defenses against extremism and falsehood. Ctrl Alt Delete exposes the struggle for control between a rapacious 24-hour media and terrified politicians that has loosened those leaders' grip on truth as the internet rips the ground out from under them. It explains how dependency on data, algorithms and digital technology brought about the rise of the Alt Right, the Alt Left and a triumphant army of trolls driving people apart. And it warns of the rise of those threatening to delete what remains of democracy: resurgent populists in Westminster, the White House and the Kremlin, but also--just as often--liberals fearful of mob rule. This is an explosive, brutally honest and sometimes funny account of what we all got wrong, and how to put it right again. It will change the way you look at the world--and especially the everyday technology that crashed our democracy.

Beyond Product Book PDF

Beyond Product

  • Author : Jill Soley
  • Publisher : Morgan James Publishing
  • Release Date : 2019-02-05
  • Genre : Business & Economics
  • Pages : 171
  • ISBN : 9781642791266

Beyond Product Book Description :

Beyond Product serves as a roadmap for dreamers, big idea people, founders, entrepreneurs, and trailblazers to transport their ideas from concept to successful business. Is this the Golden Age of the Founder? With only an idea and some change from the couch, a whole new generation of entrepreneurs are building apps, launching businesses, and developing creative new solutions for long-existing problems. People laud the successes, but the truth is Most of these new businesses fail. The world expects the creators of these brilliant ideas to be great at everything, but most struggle along the way. The best product doesn't always win. Even good products need a good strategy for bringing them to market. Beyond Product provides the missing link for entrepreneurs and founders to turn their ideas into successful businesses. More than 50 business leaders have lent their perspectives and joined with marketers Todd Wilms and Jill Soley to help the big-idea crowd bring their passion to the marketplace and find their customer. Beyond Product shows founders how to take their organization through various stages of growth, overcome obstacles, and learn from common mistakes. For every founder who ever found it lonely at the top, this roadmap serves as a coveted best friend as they launch their great idea into the market.

Biblical Principles for Resilience in Leadership Book PDF

Biblical Principles for Resilience in Leadership

  • Author : Carlo A. Serrano
  • Publisher : Springer Nature
  • Release Date : 2020-01-28
  • Genre : Business & Economics
  • Pages : 130
  • ISBN : 9783030371012

Biblical Principles for Resilience in Leadership Book Description :

Through sound exegetical methodologies and the current research on organizational leadership, this book uses biblical examples to explore the realities of leadership fatigue. Addressing topics such as stress, crisis, and pressures in leadership, this book offers biblical principles in each chapter that practically connect theory with application. The chapters explore topics such as leadership transitions, the value of followership, crisis management, and leadership in large organizations. Using contemporary organizational leadership research, grounded in biblical theology, this book will appeal to those studying leadership, organizational behavior, and human resource management.

The Daily 5 Book PDF

The Daily 5

  • Author : Gail Boushey
  • Publisher : Stenhouse Publishers
  • Release Date : 2006-01-01
  • Genre : Education
  • Pages : 126
  • ISBN : 9781571104298

The Daily 5 Book Description :

Describes the philosophy of the Daily 5 teaching structure and includes a collection of literacy tasks for students to complete daily.

Vote First or Die Book PDF

Vote First or Die

  • Author : Scott Conroy
  • Publisher : Hachette UK
  • Release Date : 2017-04-18
  • Genre : Political Science
  • Pages : 304
  • ISBN : 9781610395823

Vote First or Die Book Description :

New Hampshire-a small state with a small, distinct population-is nevertheless the beacon of American democracy. Since 1920, its residents have been the first in the nation to cast their votes in the presidential primaries. History has shown that if you want to be commander in chief, you have to win, or at least place a strong second, in New Hampshire. Donald Trump bolstered the trend with his victory in 2016. For that reason, the state is also the graveyard of political ambitions: incumbent presidents Harry Truman, Lyndon Johnson, Gerald Ford, and George H. W. Bush were all wounded by strong primary challengers in New Hampshire--and well-known, well-funded candidates see the White House disappear when they can't figure out how to win it. For a year and a half leading up to Primary Day, Scott Conroy followed the often absurd 2016 campaign up and down New Hampshire. Along the way, he got up close and personal with the candidates themselves, while absorbing local insights and entertaining anecdotes from the peppery state officials and wily operatives who have determined national political fates for generations. From far-flung towns like Dixville Notch and Berlin to "big cities" like Manchester and Portsmouth, in Vote First or Die, Conroy reveals the inner workings of American politics through the unforgettable characters who populate the exceedingly influential state of New Hampshire.

Sexual Harassment  A Reference Handbook Book PDF

Sexual Harassment A Reference Handbook

  • Author : Merril D. Smith
  • Publisher : ABC-CLIO
  • Release Date : 2020-03-31
  • Genre : Social Science
  • Pages : 360
  • ISBN : 9781440867705

Sexual Harassment A Reference Handbook Book Description :

Providing an indispensable resource for high school and college readers investigating sexual harassment in the United States, Sexual Harassment: A Reference Handbook is a comprehensive summary of history, current events, possible solutions, and resources. Sexual Harassment: A Reference Handbook provides readers with a comprehensive overview of the topic and connected issues. In addition to discussing the background and history of sexual harassment, it analyzes related problems and controversies and gives possible solutions. It also provides additional perspectives on sexual harassment by contributors and sketches of people and organizations, as well as documents, resources, and a timeline. This volume covers workplace harassment; street harassment; harassment in schools, the military, and prisons; and cyber harassment. The format gives readers a well-balanced perspective on this timely topic with multiple viewpoints showcased in essays by contributors who have experienced sexual harassment, adding depth and relevance. The volume discusses the history of sexual harassment and brings the topic to the present day, and additionally covers recent events and people who have been in the news while putting them in context. Readers can see how laws and awareness of sexual harassment have changed. Additional resources are provided to guide those who wish to further investigate the topic. Provides readers with an understanding of what sexual harassment is, enabling a deeper understanding of the issue and how prevalent it is within American society, workplaces, and institutions. Suggests possible solutions to reduce sexual harassment, including educating people and giving women more opportunities in leadership positions, which can benefit the U.S. society and economy. Provides additional perspectives in personal essays on how sexual harassment affects people and how people handle their experiences, giving an additional relevance to the topic. Provides resources so readers can f

Experiment  Book PDF


  • Author : Colin McFarland
  • Publisher : New Riders
  • Release Date : 2012-08-17
  • Genre : Computers
  • Pages : 168
  • ISBN : 9780133040081

Experiment Book Description :

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

MH370 Book PDF


  • Author : Larry Vance
  • Publisher : Larry Vance Incorporated
  • Release Date : 2018-05-23
  • Genre : Technology & Engineering
  • Pages : 144
  • ISBN : 9781775283409

MH370 Book Description :

On March 8th, 2014, Malaysia Airlines Flight 370, with 239 people on board, disappeared into the dark of the night, never to be heard from again. The disappearance of MH370 has been described as the “greatest mystery in the history of aviation“. Despite the efforts of an international investigation team, and millions of dollars spent searching the ocean bottom for the wreckage site, no one has been able to determine what really happened. Until now... For this book, three professional accident investigators, each with decades of real-world experience in crash dynamics, examined the available evidence. The results of their work reveal the actual sequence of events, and what really happened to MH370. This book uses plain language, easy to understand schematics, and clear photos of the actual wreckage to bring the evidence to life. Even those with little or no aviation connection will be able to understand and appreciate the validity of this eye-opening analysis. You will see that the official investigation was deficient. They missed, or misinterpreted, crucial evidence that was available on the recovered wreckage pieces. Therefore, they used incorrect assumptions about what was happening onboard MH370 when they calculated the boundaries for their search zones. This book will reveal why the multi-million dollar ocean bottom search efforts had almost no chance of success. You will be guided through a basic investigation and analysis process to show what caused MH370 to disappear from radar, and to fly on an unexplained and mysterious track that led to the southern Indian Ocean. Many people have presented theories to try to explain the MH370 disappearance. This book shows you a basic investigation framework where theories that are based on speculation and guesswork can be invalidated. You are left with only one scenario that is totally based on confirmed facts. The known and indisputable evidence fits with only one chain of events, and that is the chain of events pres

Healing Our Bloodlines Book PDF

Healing Our Bloodlines

  • Author : G. K. Hunter (George Kamana Hunter)
  • Publisher : Kindred House Media
  • Release Date : 2019-09-03
  • Genre : Self-Help
  • Pages : 480
  • ISBN : 9781734009200

Healing Our Bloodlines Book Description :

The 8 Realizations featured in Healing Our Bloodlines by G. K. Hunter reveal a path to liberation from the cyclic pain passed down from elders to children. These realizations were gleaned from 15 years of multi-cultural workshops and client sessions where participants bravely faced their family trees to discover the invisible burdens that they had inherited. As they lifted those burdens, they found their special gifts that were germinating deep inside. Those who have embodied the 8 Realizations were rewarded with 8 Birthrights, the very nourishment that empowered them to release their past hurt, embrace their true passion, and celebrate their most authentic identity. By walking this path, you become a Catalyst for generational change. New York Times Bestselling Author Andrew Carroll endorsed Healing Our Bloodlines, saying: "History has a way of leaving indelible, even deep scars on a lineage, and those wounds often find their way to the next generation of the family tree. But Hunter has discovered an empowering way to lift the sometimes painful remnants of the past, demonstrating to his readers an approach that sheds this melancholy and helps them to become the living legacy of a healed and inspiring lineage." More Endorsements:"I have spent my life transmitting tradition as a vital and profound means of confronting and celebrating life’s hard earned truths. George Kamana Hunter has shown me that trauma can be transmitted along with tradition and has distinguished between storytelling and burden dumping. His insights are deep, his wisdom profound, his strategy fascinating and his goals admirable. I have learned much from Healing Our Bloodlines. It has put into words and into exercises some of struggles of a lifetime of learning, wrestling with the past and trying to create a better future for myself and for the world in which I live. The great Hasidic Master Menachem Mendel of Kotzk once said: 'Nothing is as whole as a heart that has been broken and mended.' G. K.

The Art of Creative Rebellion Book PDF

The Art of Creative Rebellion

  • Author : John S. Couch
  • Publisher : John Couch
  • Release Date : 2020-01-21
  • Genre : Self-Help
  • Pages : 328
  • ISBN : 9781989025956

The Art of Creative Rebellion Book Description :

Can a creative mind thrive in a corporate landscape? Can a business leader use creativity to guide teams more effectively? From one of today’s leading creative minds comes a book for modern rebels on building a rewarding life without losing your edge. Written for uncompromising creative thinkers and aspiring changemakers, The Art of Creative Rebellion encapsulates insights and wisdom collected over a life of creative and professional prosperity. In these frank and insightful reflections, John S. Couch shares with young free thinkers the uncompromising principles needed to thrive in a world that seems to reward conformity. Above all, The Art of Creative Rebellion is a guide to shaping a life, career and reality that nourishes the spirit and feeds the soul—without compromises or apologies.

The Power of Existing Buildings Book PDF

The Power of Existing Buildings

  • Author : Robert Sroufe
  • Publisher : Unknown
  • Release Date : 2019-11-12
  • Genre : Architecture
  • Pages : 200
  • ISBN : 9781642830507

The Power of Existing Buildings Book Description :

In The Power of Existing Buildings, academic sustainability expert Robert Sroufe, and construction and building experts Craig Stevenson and Beth Eckenrode, explain how to realize the potential of existing buildings and make them perform like new. This step-by-step guide will help readers to: understand where to start a project; develop financial models and realize costs savings; assemble an expert team; and align goals with numerous sustainability programs. The Power of Existing Buildings will challenge you to rethink spaces where people work and play, while determining how existing buildings can save the world. The insights and practical experience of Sroufe, Stevenson, and Eckenrode, along with the project case study examples, provide new insights on investing in existing buildings for building owners, engineers, occupants, architects, and real estate and construction professionals.