The long-awaited second edition of Baker and Hart's "Product Strategy and Management" expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination. The nature and practice of the life cycle are central to the firm's overall strategy for competitiveness. The authors repeatedly emphasize the fact that without product strategy and management there would be no markets, no customers, no competition - and therefore no marketing. Exploring the fundamental relationship between the success of a product and the survival of the firm, the book employs an innovative four-part structure: Part 1 - The theoretical foundations Part 2 - New product development Part 3 - Product management Part 4 - Product elimination Whether studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this increasingly important subject area. Michael Baker is Emeritus Professor of Marketing at the University of Strathclyde where he founded the Department of Marketing in 1971. Past Chairman of the Chartered Institute of Marketing and founder of its Academic Senate, he was Chair of the Marketing Education Group for 16 years and President of its successor, the Academy of Marketing, for 18 years. Susan Hart is Professor of Marketing at Strathclyde University. She has held professorial appointments at Heriot-Watt and Stirling University and visiting positions in the USA, Australia and Europe. She has published numerous articles on the subject of product deletion, new product development and new product launch.
The Innovators 2 e-Book Download
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- Author : National Research Council
- Publisher : National Academies Press
- Release Date : 2011-11-12
- Genre : Technology & Engineering
- Pages : 186
- ISBN : 9780309156226
Responding to the challenges of fostering regional growth and employment in an increasingly competitive global economy, many U.S. states and regions have developed programs to attract and grow companies as well as attract the talent and resources necessary to develop innovation clusters. These state and regionally based initiatives have a broad range of goals and increasingly include significant resources, often with a sectoral focus and often in partnership with foundations and universities. These are being joined by recent initiatives to coordinate and concentrate investments from a variety of federal agencies that provide significant resources to develop regional centers of innovation, business incubators, and other strategies to encourage entrepreneurship and high-tech development. This has led to renewed interest in understanding the nature of innovation clusters and public policies associated with successful cluster development. The Board on Science, Technology, and Economic Policy (STEP), conducted a symposium which brought together state and federal government officials, leading analysts, congressional staff, and other stakeholders to explore the role of clusters in promoting economic growth, the government's role in stimulating clusters, and the role of universities and foundations in their development. Growing Innovation Clusters for American Prosperity captures the presentations and discussions of the 2009 STEP symposium on innovation clusters. It includes an overview highlighting key issues raised at the meeting and a summary of the meeting's presentations. This report has been prepared by the workshop rapporteur as a factual summary of what occurred at the workshop.
- Author : Rohit Manglik
- Publisher : EduGorilla Community Pvt. Ltd.
- Release Date : 2020-05-20
- Genre : Uncategorized
- Pages : 265
- ISBN : 9876543210XXX
Historically speaking, the making of a teacher is rather a challenging and beautiful process. The same leads the nation to gain educated individuals who will now carry forward the legacy of their gurus. The passage of time stands witness to the fact that be it homemakers, home runners or breadwinners of the family, each needs to have basic education in order to lead a good life. Education is a charity that always begins at home but can only be executed properly by someone who is versed in the science of homemaking and running. A homemaker has the luxury to be able to impart knowledge in the rawest as well as the most effective manner. Since it is such a responsible job, NTA UGC NET takes up the initiative to shortlist the best of the best Home Science candidates for further studies. You will also find a plethora of UGC NET Home Science mock tests and UGC NET Home Science practice tests 2020 with us.
Economic growth is highly dependent on technological progress and innovation, yet the sources from which these innovations originate are still largely misunderstood and untapped. Recent research has demonstrated that users, rather than manufacturers, are often a critical source of innovation in numerous fields from extreme sports to medical devices to software. This book systematically identifies the most important barriers to user-innovation and critically evaluates the democratization of innovation argument by critically assessing the main legal, economic, technological, and societal barriers to user-innovation for the first time and proposing alternative possibilities. Through original research the author reveals the dynamics of user-innovation and offers strategies for minimizing those factors that inhibit and stifle the spread of this phenomenon. From this analysis it becomes clear that user-innovation has become more difficult over time and that the problem is now of how manufacturers can enable users to overcome the discussed barriers and simultaneously benefit from such consumer-driven activities. Arguing that licenses are not just an important technology commercialization instrument but are tools critical to generating innovations, the author explains how licenses can in certain situations be employed to help users overcome some of the barriers to user-innovation. User-Innovation: Barriers to Democratization and IP Licensing is a practical guidebook as well as a startlingly original work of scholarship that will be essential reading for years to come.
The Global Innovation Index ranks the innovation performance of 125 countries and economies around the world, based on 80 indicators. This edition explores the impact of innovation-oriented policies on economic growth and development. High-income and developing countries alike are seeking innovation-driven growth through different strategies. Some countries are successfully improving their innovation capacity, while others still struggle.
Medium and small sized enterprises are increasingly reliant on innovation to be successful. A new paradigm to exploit joint forces for creating innovative products and services is Open Innovation, in which companies open specific phases of their innovation process to collaboration with others in order to profit from novel ideas, or alternative external paths to market. Especially in the field of the digital economy, which is highly innovation-driven, successful examples of value-creating open partnerships can be found: customers, researchers or partners join the innovation process, and thus may complement a necessary competency portfolio that a single company may be unable to provide. Managing and facilitating Open Innovation processes does, however, require appropriate competencies and experiences. In that regard, support in terms of infrastructure and analytical frameworks can be very helpful and even necessary. This book includes theories, tools and support mechanisms that were presented at the International Symposium on Support for Open Innovation processes. Researchers and practitioners active in the field of Open Innovation describe their experiences and ideas in this area. The first part of the book elucidates several approaches to support the management of Open Innovation processes. Special attention is given to the topics of competence development and management, awareness and the reputation of Open Innovation community members, and the implementation of the Open Innovation paradigm in enterprises. Furthermore, social software based services to foster and facilitate the Open Innovation process are proposed. The second part of the book focuses on case studies in Open Innovation conducted within SMEs in the digital economy sector. Three case studies - on Web 2.0 learning, Open Source Innovation and Virtual Worlds platforms - are introduced and analysed with theoretical frameworks that are described in the first part of the book.
Innovation is at the heart of all advances and has the capacity to solve problems facing humanity. Societies which have turned away from innovation and technological development have failed in their ability to support their populations. Understanding the nature of innovation in the life sciences and in particular healthcare, how it operates, what enables and hinders it is therefore of great importance to meeting the challenges ahead. This book, originally and concurrently published in the International Journal of Innovation Management, Vol. 11, No. 2, 2007, offers the latest research and insights concerning innovation in the biopharmaceutical industry.
Sustainable consumption and production (SCP) was adopted as a priority area during the World Summit on Sustainable Development in Johannesburg in 2002 and has since become one of the main vehicles for targeting international sustainability policy. Sustainable consumption focuses on formulating equitable strategies that foster the highest quality of life, the efficient use of natural resources, and the effective satisfaction of human needs while simultaneously promoting equitable social development, economic competitiveness, and technological innovation. But this is a complex topic and, as the challenges of sustainability grow larger, there is a need to re-imagine how SCP policies can be formulated, governed and implemented. The EU-funded project "Sustainable Consumption Research Exchanges" (SCORE!) consists of around 200 experts in the field of sustainable innovation and sustainable consumption. The SCORE! philosophy is that innovation in SCP policy can be achieved only if experts that understand business development, (sustainable) solution design, consumer behaviour and system innovation policy work together in shaping it. Sustainable technology design can be effective only if business can profitably make the products and consumers are attracted to them. To understand how this might effectively happen, the expertise of systems thinkers must be added to the mix. System Innovation for Sustainability 1 is the first result of a unique positive confrontation between experts from all four communities. It examines what SCP is and what it could be, provides a state-of-the-art review on the governance of change in SCP policy and looks at the strengths and weaknesses of current approaches. The SCORE! experts are working with actors in industry, consumer groups and eco-labelling organisations in the key consumption areas of mobility, food and agriculture, and energy use and housing – responsible for 70% of the life-cycle environmental impacts of Western societies – with t
Information and Innovation: A Natural Combination for Health Sciences Libraries uses case studies to illustrate how various health sciences libraries have partnered with innovators by offering valuable services and creative products and spaces– especially innovators who create medical digital therapeutics devices and apps.
Drawing on ten years of empirical work and research, analyses of how open development has played out in practice. A decade ago, a significant trend toward openness emerged in international development. "Open development" can describe initiatives as disparate as open government, open health data, open science, open education, and open innovation. The theory was that open systems related to data, science, and innovation would enable more inclusive processes of human development. This volume, drawing on ten years of empirical work and research, analyzes how open development has played out in practice.
Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth
- Author : Palma-Ruiz, Jesús Manuel
- Publisher : IGI Global
- Release Date : 2019-12-27
- Genre : Business & Economics
- Pages : 490
- ISBN : 9781799820994
With the rise of information and communication technologies in today’s world, many regions have begun to adapt into more resource-efficient communities. Integrating technology into a region’s use of resources, also known as smart territories, is becoming a trending topic of research. Understanding the relationship between these innovative techniques and how they impact social innovation is vital when analyzing the sustainable growth of highly populated regions. The Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth is a pivotal reference source that provides vital research on the global practices and initiatives of smart territories as well as their impact on sustainable development in different communities. While highlighting topics such as waste management, social innovation, and digital optimization, this publication is ideally designed for civil engineers, urban planners, policymakers, economists, administrators, social scientists, business executives, researchers, educators, and students seeking current research on the development of smart territories and entrepreneurship in various environments.
Within a complex environment, change is endemic to survival and the dynamic capability to continuously learn becomes a critical success factor. In this perspective, this book offers guidance for value creation and for the development of intellectual capital within networks of individuals and organizations.
This book presents eleven classic papers by the late Professor Suzanne Scotchmer with introductions by leading economists and legal scholars. This book introduces Scotchmer's life and work; analyses her pioneering contributions to the economics of patents and innovation incentives, with a special focus on the modern theory of cumulative innovation; and describes her pioneering work on law and economics, evolutionary game theory, and general equilibrium/club theory. This book also provides a self-contained introduction to students who want to learn more about the various fields that Professor Scotchmer worked in, with a particular focus on patent incentives and cumulative innovation.
Climate change, the resource constrained economy, and sustainability in general are amongst the hottest and most problematic topics for contemporary businesses. This book provides a comprehensive overview of how the world's sustainability challenges are affecting and being affected by business.
Focusing on social innovation broadly conceived in the context of social entrepreneurship and social enterprise in their global context this book is organised to address three of the most important themes in social innovation: strategies and logics, performance measurement and governance, and finally, sustainability and the environment.
The innovator imperative / Matthew Wisnioski -- An innovator's movement / Humera Fasihuddin and Leticia Britos Cavagnaro -- Building high-performance teams for collaborative innovation / Mickey Mcmanus and Dutch Macdonald
Rural societies around the world are changing in fundamental ways, both at their own initiative and in response to external forces. The Routledge International Handbook of Rural Studies examines the organisation and transformation of rural society in more developed regions of the world, taking an interdisciplinary and problem-focused approach. Written by leading social scientists from many countries, it addresses emerging issues and challenges in innovative and provocative ways to inform future policy. This volume is organised around eight emerging social, economic and environmental challenges: Demographic change. Economic transformations. Food systems and land. Environment and resources. Changing configurations of gender and rural society. Social and economic equality. Social dynamics and institutional capacity. Power and governance. Cross-cutting these challenges are the growing interdependence of rural and urban; the rise in inequality within and between places; the impact of fiscal crisis on rural societies; neoliberalism, power and agency; and rural areas as potential sites of resistance. The Routledge International Handbook of Rural Studies is required reading for anyone concerned with the future of rural areas.
- Author : Instaread Summaries
- Publisher : Instaread Summaries
- Release Date :
- Genre : Computers
- Pages : 231
- ISBN : 9876543210XXX
PLEASE NOTE: This is a summary of the book and NOT the original book. The Innovators by Walter Isaacson - A 30-minute Summary Inside this Instaread Summary: • Overview of the entire book • Introduction to the important people in the book • Summary and analysis of all the chapters in the book • Key Takeaways of the book • A Reader's Perspective Preview of this summary: Chapter 1 Ada Byron, the daughter of poet Lord Byron, was tutored in math by her mother. As a result, she grew up comfortable with the combination of art and science. She met Charles Babbage, a science and math expert. Babbage demonstrated a model of a machine that he built called a Difference Engine that could solve polynomial equations. Ada was inspired by Babbage’s Difference Engine and decided to undertake advanced lessons in mathematics. Ada became interested in mechanical weaving looms that used punch cards to create patterns in fabric. She recognized the similarity between the looms and Babbage’s Difference Engine. Ada married William King who became the Earl of Lovelace. This made her Ada, Countess of Lovelace, or more commonly, Ada Lovelace. Babbage had an idea for another machine. He wanted to create a computer that could carry out different operations. He called his concept an Analytical Engine. Babbage wanted to use punch cards in his new machine similar to the ones used in looms. Ada Lovelace believed in his idea and imagined that it might be used to process other symbolic notations such as for music and art in addition to numbers. From 1842 to 1843, she wrote a translation of notes written by a young military engineer about the Analytical Engine. Her notes became more famous than the engineer’s original article. Ada’s notes covered four principles of historical significance. The first was that this would be a multi-purpose machine. The second was that it could process and act upon anything that could be expressed in symbols. The third was that the machine would work beca
It is well documented that the space of informal economic activity is rising across the globe. This rise has been particularly significant in the least developed and developing countries, especially after the onset of neo-liberal policies and withdrawal of welfare state. There has also been a shift in academic thinking on informal sector, with attempts being made to understand the contribution of informal sector in generating employment and economic growth rather than focusing solely on exploitative labour conditions in these economic activities. Indeed, with the retreat of welfare state and the introduction of contract labour in the formal sector, many issues related to occupational hazards and improper labour conditions do not remain unique to the informal sectors of the economy, particularly in less developed countries. This volume addresses a specific concern: the issue of knowledge generation and innovative activities, which lies at the core of sustained competitive advantage of these activities. The chapters in this book were originally published in the African Journal of Science Technology Innovation and Development.
- Author : National Institute of Mental Health (U.S.)
- Publisher : Unknown
- Release Date : 1972
- Genre : Community mental health services
- Pages : 231
- ISBN : UOM:39015017914121