In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis."—From the Foreword by Naomi Klein, bestselling author of This Changes Everything
Let My People Go Surfing e-Book Download
Download Let My People Go Surfing Book Full Content or read online. Available in PDF, tuebl, mobi, ePub and Kindle. Click Get Book and find your favorite books in the online databases. Register to access unlimited books for 7 day trial, fast download and ads free! Find Let My People Go Surfing book is in the library. READ as many books as you like (Personal use).
- Author : Shortcut Edition
- Publisher : Shortcut Edition
- Release Date : 2021-06-01
- Genre : Business & Economics
- Pages : 35
- ISBN : 9876543210XXX
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the extraordinary destiny of the founder of Patagonia, Yvon Chouinard, who managed to reconcile passion for sport, preservation of the planet and business. You will also learn that : Doing business while respecting humans and nature is possible; Business can be a good place to work; Business can rhyme with ethics and ecology; Patagonia is a model for companies that want to preserve the planet. Do you know Patagonia outdoor clothing? Yvon Chouinard is the creator. He who dreamed of being a trapper tells his story, that of an entrepreneur in spite of himself. In his confessions, he explains how he was able to combine his passion for climbing and surfing with business, without losing his sense of ethics. After a biography of his company, he explains the main principles of the Patagonia Charter of Conduct. *Buy now the summary of this book for the modest price of a cup of coffee!
Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.
In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. With a Preface to the Second Edition, Introduction, and Epilogue read by the Author.
- Author : Mark Esposito
- Publisher : Tate Publishing
- Release Date : 2009-09-01
- Genre : Business & Economics
- Pages : 230
- ISBN : 9781607994336
'Companies still thinking about the environment as a social responsibility rather than a business imperative are living in the dark ages.' -Carter Rogers In assessing the economic, human, and environmental situation of our world today, this report draws worrying conclusions. Poverty remains a major issue, and the gap between the richest and the poorest is widening. Some people still do not possess the basic requirements to live a decent and safe human life. Our footprint increasingly shatters the earth's equilibriums, causing pollution, species extinction, and global warming, and it has adverse effects on extreme weather events. These events necessitate the development of a conscience among the world's corporations and immediate serious action towards improving the situation. Put Your Corporate Social Responsibility Act Together, by Dr. Mark Esposito, explores ways in which corporations can increase employee satisfaction, decrease their carbon footprint, and maintain good business practices while reaping the continued benefits of yearly revenue. With examples of successful Corporate Social Responsibility and analyses of the current economic and environmental climate, this book is the perfect resource for any company hoping to improve its impact on both the globe and the community. Mark Esposito, Ph.D., is a renowned specialist in Organizational Management and Sustainability. He serves as an Associate Professor of Management & Behavior for the Grenoble School of Management in France, and an advisor to the UNESCO and Research Fellow for the UN Global Compact. A citizen of the world, he speaks seven languages and lives between Switzerland, France, USA and Panama.
Pilgrims of the Vertical (a phrase borrowed from climber-turned-entrepreneur Royal Robbins) is at once a chronicle of how the sport evolved in Yosemite and a fascinating social history that considers climbing in the larger context of American life...For the general reader, the book makes a fine introduction to the history of climbing and Yosemite's special place in its development.
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.
The King James Bible has contributed more to English than any other source. In this enlightening book David Crystal asks why. He looks at how its words have been given new life by poets, playwrights, novelists, politicians, journalists, advertisers, film-makers, hip-hop artists, and many others.
The field of environmental history emerged just decades ago but has established itself as one of the most innovative and important new approaches to history, one that bridges the human and natural world, the humanities and the sciences. With the current trend towards internationalizing history, environmental history is perhaps the quintessential approach to studying subjects outside the nation-state model, with pollution, global warming, and other issues affecting the earth not stopping at national borders. With 25 essays, this Handbook is global in scope and innovative in organization, looking at the field thematically through such categories as climate, disease, oceans, the body, energy, consumerism, and international relations.
The retail industry, with which we have all grown up, has been devastated by the twin effects of the internet and the Coronavirus lockdown. Huge numbers of prestigious brands have gone under, or are a shadow of their former selves. The world economy has gone into deep recession, with reduced employment and incomes across broad swaths of society. Many discretionary products have simply become too expensive for ordinary people to buy on a regular basis. High streets and shopping malls lie half empty, causing a vacuum at the core of our societies. There is an urgent need to regenerate our local shopping centres, in order to create new hope in depressed areas. So how can retailers and brands respond to this crisis? Fortunately, new shoots of recovery are emerging from the wreckage of the old order – new brands, new ways of providing value, and new and innovative methods of creating excitement to draw in consumers, and kick-start the retail economy. Technology is re-shaping almost every aspect of the supply chain, and is lowering barriers to entry to new and innovative start-ups, which are re-making sector after sector. In addition, some incumbent brands and retailers are experimenting with novel ways of doing things – from turning mere shopping into an immersive 'theatre', to creative ways to measure and retain loyalty. This book offers a comprehensive analysis of these new forces which are changing the way in which we buy products and experience brands. It includes in-depth interviews with some of the most innovative players – from John Lewis in the UK, to Nike and Patagonia in the US - in the hope of drawing out key learning points for the rest of the industry, across the globe. It also provides essential guidelines for governments, as they strive to rebuild society in the wake of recent catastrophes – from the death of Main Street to the impact of coronavirus.
A quick-hitting professional resource of 48 core legal and financial principles for anyone sitting on a nonprofit board. The 24 legal questions and 24 financial questions provide nonprofit leaders with a framework for understanding the key issues that are likely to affect their current or future roles in the nonprofit sector.
Achieve unprecedented business value by fostering true employee engagement Many organizations fail to realize and harness the power of their most valuable asset—their employees. Though they can be developed into a true competitive advantage, engagement isn't attainable if the employee isn't invested in the company's overall success. Agile Engagement offers business leaders a concrete strategy for building, maintaining, and utilizing employee engagement to achieve the highest level of business success. The key? Employees must feel like they are a part of their company's culture instead of having it handed down to them. Stories of failed employee engagement initiatives abound, and they all have one thing in common: they begin from the premise of "initiative" rather than "employee." True engagement occurs when an employee's heart and mind are activated in a way that leads to their motivation and commitment to positively impact the company's goals and vision. This book shows you how to create an environment that stresses a culture of unity at all levels by showing you how to: Create a clear, compelling vision and corresponding engagement strategy through the Engagement Canvas Communicate your unique culture strategy throughout all levels of your company Foster grassroots, employee-led engagement initiatives Improve engagement continuously with the Emplify Score tool Agile Engagement provides a deeper look into real engagement, helping you foster a work environment that's rewarded with unsurpassed productivity, innovation, and competitive advantage, as well as employees who feel valued, respected, and heard.
Every manager desires to have great teams around them collaborating together and running with the mission. Unfortunately, most of these teams have been built around decades-old ideas and practices made popular by companies that either no longer exist or haven’t been relevant in years. But a new generation of teams has learned to do things differently--things like hiring the right person instead of the best person; focusing on one priority while leaving room to explore new ideas; creating an environment where people are comfortable dealing with the uncomfortable; and maximizing profit by not making it top priority. And this revitalized look at how teams should work in today’s business is driving real growth in some of the world’s most innovative firms.In Extreme Teams, sneak peeks into top companies and examine the teamwork experiments powering their results, including how:• Pixar’s teams use constant feedback and debate to transform initially flawed films into billion-dollar hits• A culture of radical “freedom and responsibility” helps Netflix execute on the next big thing• Whole Food’s super-autonomous teams embrace hard metrics and friendly competition to drive performance• Zappos fuels the weirdness and fun that sustains its success• And much more!From marketing to design to technology to product demand, everything has changed in business and will continue to do so. Why shouldn’t the teams carrying out these changes undergo their own upgrades?
- Author : Jennifer S. Cheavens
- Publisher : Cambridge University Press
- Release Date : 2021-10-31
- Genre : Psychology
- Pages : 400
- ISBN : 9781108472975
Emphasizing the science of positive psychology, this comprehensive and engaging textbook features up-to-date research and major new topics.
A new brand of entrepreneurs has arrived on the business scene, carrying with them a whole new set of values. They possess a sense of mission – to be socially responsible, protect the planet, and do the right thing for all of their stakeholders. Rather than focus exclusively on financial gain, they aim to achieve a balance between profits and one or more causes of their choosing. In fact, they view for-profit entrepreneurship as a vehicle for social change. The authors call these pioneers "values-centered" entrepreneurs. Some of the values-centered entrepreneurs have been around a few decades. In recent years, however, the numbers have proliferated and the nascent movement has started to make a true impact. These entrepreneurs’ approach to management questions our basic assumptions about how businesses should be run and what their role should be in society. Several of these entrepreneurs have attained high visibility. Yvon Chouinard of sportswear manufacturer Patagoina has been a role model for integrating environmental protection to every aspect of Patagonia’s business operation. Howard Schultz of Starbucks has been able to build one of the strongest brands in the world while being the first retailer to offer comprehensive health benefits and stock options to its part-time employees. Paul Newman, legendary actor and racecar driver as well as a leading maker of salad dressings, gives 100% of Newman’s Own brand’s profits to charity. This book explores how these highly unorthodox leaders have built their profitable and socially responsible business enterprises, and what lessons can be learned for the next generation of entrepreneurs. The authors examine a group of over 40 entrepreneurial companies and how each balanced the profit objective with social responsibility in key aspects of their business operation – from their initial company formation, through growth, to exit – to build successful triple bottom-line companies. Choi and Gray particularly focus
Learn to make successful ethical decisions in the midst of the new business realities of 2020 and 2021 with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 13E. Packed with current examples and exercises, this edition demonstrates how to integrate ethics into key strategic business decisions as reorganized chapters clearly present the ethical decision-making process in today's complex ethical, legal, social and political environments. New scenarios highlight 2020 economic and pandemic realities and preview ethical challenges you are most likely to encounter as a new manager. Updates address the processes and best practices behind successful business ethics programs as well as the latest legislation and new coverage of global sustainability and corporate social responsibility. New and original cases provide insights into ethics in familiar organizations, such as Tesla and TOMS, while exercises reinforce concepts with hands-on applications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Written by three leading thinkers in the field of sustainability, All In defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on research involving thousands of experts globally as collected via the GlobeScan-SustainAbility Leaders Survey over two decades. The book also reveals insights from dozens of interviews with Chairs, CEOs and Chief Sustainability Officers of pioneering companies, including 3M, BASF, BP, DuPont, Google, GE, Huawei, IKEA, Interface, Marks & Spencer, Natura, Nestlé, Nike, Novo Nordisk, Patagonia, Shell, Tata, Toyota, Unilever and Walmart, explaining how they have gained recognition, created value and boosted resiliency based on their sustainability leadership. All In also outlines what the private sector must do to lift sustainability performance, protect business’s license to operate and help deliver the UN Sustainable Development Goals by 2030. This unique book, rich with quantitative and qualitative insights, offers current and aspiring business leaders a succinct overview of the most important developments and trends in corporate sustainability and responsible leadership. All In will also appeal to others interested in why sustainability has become a critical mainstream business issue. With a foreword by Dan Hendrix, Chairman, Interface, and afterword by Paul Polman, CEO, Unilever.
In the twenty-first century we are confronted with a rapidly changing world full of social, economic and environmental uncertainties. We are all inherently connected to this changing world and in order to create the best possible conditions for life to thrive, we must each develop an inner capacity to respond and adapt to life in new, creative and innovative ways. The author of this visionary book argues that the path to a happy, healthy and peaceful world begins with the individual. By learning to recognise our cognitive habits of interrupting and defining life through our fixed ideas, labels and judgements, we can begin to develop a dynamic way of seeing that enables us to perceive and respond to life with greater attentiveness. First Steps in Seeing reveals a practical set of stepping stones that guide the reader into this dynamic way of seeing and relating. Using personal stories, practical exercises and real-world case studies in development, education and business, the author takes the reader on a journey to explore how to give our full attention to life, and how to enliven the world that we each co-create. An inspiring guide for all those working for social change in youth work, business, education or research, or simply seeking fresh paths in life.
What do brands like Apple, Diesel, Abercrombie & Fitch, and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of lifestyle brands that inspire, guide, and motivate beyond product benefits alone.