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Covering the principles of two-dimensional design, Launching the Imagination: Two-Dimensional Design is the ideal text for instructors seeking a colorful and inexpensive introduction to design elements, color, composition, and organization. The material in volume one is enhanced by a thorough discussion of creativity, critical thinking, and concept development that guides students through the often-challenging process of applying the principles of design to achieve practical goals. A free student CD-ROM that provides a hands-on design tutorial, as well as helpful self-test and review features to ensure student mastery of the text material further supports Launching the Imagination: Two-Dimensional Design.
Covering the principles of three-dimensional design, Launching the Imagination: Three-Dimensional Design, is the ideal text for instructors seeking a colorful and inexpensive introduction to design elements, composition, and organization. The material in volume two is enhanced by a thorough discussion of creativity, critical thinking, and concept development that guides students through the often-challenging process of applying the principles of design to achieve practical goals. A free student CD-ROM that provides a hands-on design tutorial, as well as helpful self-test and review features to ensure student mastery of the text material further supports Launching the Imagination: Three-Dimensional Design.
New and better than ever, Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Design is deliberate—a process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D 3-D and 4-D concepts students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers. Building on strengths of the previous five editions Launching the Imagination 6e is even more: Concise. Content has been refined so that maximum content can be communicated as clearly and concisely as possible. Colorful. In addition to the full color used throughout the book, the writing is livelier than that in most textbooks. Analogies expand communication, and every visual example has been carefully selected for maximum impact. Comprehensive. Launching the Imagination is the only foundational text with full sections devoted to critical and creative thinking and to time-based design. The photo program is global, represents a myriad of stylistic approaches, and prominently features design and media arts as well as more traditional art forms. Contemporary. More than half of the visual examples represent artworks completed since 1970, and over 100 represent works completed since 2000 Compelling. Interviews with exemplars of creativity have always been an important feature of this book. Three of the best past profiles have been revised and a new profile has been added. Now inserted into the body of the text, each interview deliberately builds on its chapter content. In Chapter Five, designer Steve Quinn describes the seven-step sequence he uses in developing websites, logos, and motion graphics. In Chapter 8, Jim Elniski describes The Greenhouse Chicago, an innovative home that is both highly energy efficient and elegant. In Chapter 11, ceramicist David MacDonald describes his influences and work process. And, in the new profile in Chapter 6, artist Sara Mast describes an
Designed for courses in Creativity or Three-Dimensional Design,Launching the Imagination: A Guide to Three-Dimensional Designoffers a comprehensive framework on which students, teachers, and administrators can build. The approach in this second edition is refined, distilled, and updated, using hundreds of examples drawn from traditional and contemporary sources.Profileswith interviews of artists and designers introduce students to working processes, career choices, and criteria for excellence from a remarkable group of masters. Launching the Imaginationis available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving. Launching the Imaginationâ€™sCore Concepts in Art CD-ROM, version 2.0, which engages students interactively with the elements and principles of art through numerous interactive exercises, has been re-organized and expanded. A copy of this CD-ROM is included free with every copy of the textbook purchased from McGraw-Hill, a student-value of over $30, and is also available individually through your local bookstore.
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- Pages : 231
- ISBN : 9876543210XXX
In these uncertain times, one of the best ways to future-proof your livelihood and business is to start and launch a side project. Digital courses, physical products, 1-2-1 services and books can all create a sustainable income and stop you worrying about losing your job. And in From Imagination to Successful Product Launch you'll find everything you need to ensure you succeed, including: An easy-to-understand launch toolkit which navigates you from concept to executing your game plan. Insider secrets from a global marketing expert who has launched with huge success all over the world including The Big Five Construction Show in Dubai. A highly effective 4-step framework that you can tweak for every one of your future launches. Insights into setting up a social media planner so you can launch on each marketing platform with ease. The competitive advantage you need. This jargon-free gem of a book appeals to novices and experienced business owners, including: budding entrepreneurs working parents single parents housewives/househusbands students currently in school, college or university MSMEs (Micro, Small and Medium Enterprise) and recent graduate students Praise for the book: "Darran Berry provides an effective hands-on guide to launching new products and business. The book avoids unnecessary detail and focuses on what really counts in successful business development. Written in an accessible style, the book should prove invaluable for all would-be entrepreneurs." Roger Bradburn, Chief Operating Officer & Director, Institute of Sales Management ISM "Darran's path-breaking book shows us the way to effectively launch new products and sustainable businesses. You will not find a finer, more concise and clear assembly of available knowledge on launching new products anywhere. A must read for all budding marketers and entrepreneurs." Raj Achan, Senior Ambassador, Chartered Institute of Marketing "Darran's book is a current 'catch all guide' for anyone looking at developing
SUCCESS STRATEGIES IN THE ARTS is a student-friendly guide for beginning art foundations students. Filled with tips and strategies, this workbook provides students practical and concise projects designed to help them become successful art students. Workbook exercises are followed by "Success Strategies" checklists and interviews with practicing artists and designers, which provide insight into the day-to-day realities of various professions. Other features include a special section on writing about art, and a series of essays on various majors providing an introduction to careers as well as fields of study.
New Media and Popular Imagination offers a highly original account of the ways in which successive media of electronic communication - radio, television, and digital media - have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in the emerging scholarly and policy debates around contemporary digital culture, the book analyses popular responses to earlier moments of technological innovation in the twentieth-century. Successive electronic media have challenged the borders between private and public, disturbed notions of national identity, and disrupted the gendered routines and spaces of the private home. Illuminating both the continuities and disjunctions between old media and new, New Media and Popular Imagination offers new insights into the relationship between technological change and cultural form.
"Introduces both college undergraduates and general readers to the exploratory mindset and hands-on skills essential to the cultivation of creativity"--
The First Space Race reveals the inside story of an epic adventure with world-altering stakes. From 1955 to 1958, American and Soviet engineers battled to capture the world’s imagination by successfully launching the world’s first satellite. The race to orbit featured two American teams led by rival services—the Army and the Navy—and a Soviet effort so secret that few even knew it existed. This race ushered in the Space Age with a saga of science, politics, technology, engineering, and human dreams. Before 1955, the concept of an artificial satellite had been demonstrated only on paper. The first nation to transform theory into practice would gain advantages in science, the Cold War propaganda contest, and the military balance of power. Visionaries such as America’s Wernher von Braun and Russia’s Sergey Korolev knew these fields of endeavor would be affected by the launch of a satellite. Moved by patriotism, inquisitiveness, and pride, people on both sides of the Iron Curtain put forth heroic efforts to make that first satellite possible. Some aspects of this story, like the Navy’s NOTSNIK satellite project, are almost unknown. Even some details of well-known programs, such as the appearance of America’s pioneering Explorer 1 satellite and the contributions made by its rival, Project Vanguard, are generally misremembered. In this book, authors Matt Bille and Erika Lishock tell the whole story of the first space race. They trace the tale from the origins of spaceflight theory and through the military and political events that engendered the all-out efforts needed to turn dreams into reality and thus shape the modern world.
Demonstrates how to draw in 3-D with step-by-step lessons, teaches concepts such as shadowing and shading, and stimulates the imagination with Idea Games
The book presents the case for the making of a new political imagination by offering a critique of existing political institutions, philosophy and practices that are unable to provide the thinking, means and leadership to deal with the complexity and crises of specific locales and the world at large. The authors make clear that there is a fundamental disjuncture between the complexity of the combined critical conditions that are now putting life on Earth at risk, and the divisions and theories of knowledge that are dominantly and instrumentally trying to understand the situation. In response, this work makes the case for the need for a new political imagination that rejects the sufficiency of existing political ideologies (including democracy) being the end point of politics. The book tackles the political underpinnings of social and economic life in a world still embedded in the inequities of the afterlife of colonialism and state socialism. Thereafter it engages narratives of change, rethinks imagination and critical practices, to finally present a relationally connected way to move forward. This trans-disciplinary volume is directed at those working in political philosophy and epistemology, critical global and security studies, decoloniality and postcolonial studies, design, critical anthropology and the post humanities. It is accessible to both academic audiences and activists and practitioners.
If you are only interested in reading about old science fiction movies, then this book is not for you. For this book contains a lot of dull stuff about a man who touched the beating heart of another; stepped into the cold of outer space; witnessed the horrors of Dachau; directed some of the first TV shows; called one of the most famous opera singers of the century “father”; became a war hero; was knighted; had himself arrested for drunk driving; worked with laser beams; jumped out of airplanes; “infiltrated” an American city; broke a 400 year-old cipher; wrestled lions; had the fangs of a leopard at his throat; picked up a prostitute; learned how to kill with a pencil; rode an African elephant; sorted 50,000 beetles; stage-managed ice shows; worked with rockets and the Rockettes. A man who was a spy and counterspy, an actor, stage manager, singer, set designer. He speaks six languages; is a novelist and has been a gourmet chef; helped sail a tall ship and... and—incidentally—wrote or directed a bunch of science fiction movies that many of us have enjoyed! Several of which have become both cult movies and earned a respectable place among mainstream viewers. So perhaps you’ll want to read this book after all.
Examining popular images that have helped motivate the most ambitious civil space program in the world, McCurdy argues that the spacefaring dream tapped into several of America's most deeply rooted cultural ideals. He also explains how space advocates, playing on the public's Cold War fears, convinced politicians that control of space meant control of the earth.He also contends that the gaps between expectations and reality led to public policy obligated to entertain as well as inform. 43 photos.
The great mathematician Archimedes, a Sicilian Greek whose machines defended Syracuse against the Romans during the Second Punic War, was killed by a Roman after the city fell, yet it is largely Roman sources, and Greek texts aimed at Roman audiences, that preserve the stories about him. Archimedes' story, Mary Jaeger argues, thus becomes a locus where writers explore the intersection of Greek and Roman culture, and as such it plays an important role in Roman self-definition. Jaeger uses the biography of Archimedes as a hermeneutic tool, providing insight into the construction of the traditional historical narrative about the Roman conquest of the Greek world and the Greek cultural invasion of Rome. By breaking down the narrative of Archimedes' life and examining how the various anecdotes that comprise it are embedded in their contexts, the book offers fresh readings of passages from both well-known and less-studied authors, including Polybius, Cicero, Livy, Vitruvius, Plutarch, Silius Italicus, Valerius Maximus, Johannes Tzetzes, and Petrarch.