Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Hooked e-Book Download
Download Hooked Book Full Content or read online. Available in PDF, tuebl, mobi, ePub and Kindle. Click Get Book and find your favorite books in the online databases. Register to access unlimited books for 7 day trial, fast download and ads free! Find Hooked book is in the library. READ as many books as you like (Personal use).
How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Craft stylish and unique fabric masterpieces. Whether you’re new to crocheting or just need a refresher course, Hooked on Crochet makes it a snap to learn basic techniques and then move on to more challenging patterns. Candi Jenson provides illustrated step-by-step instructions for 20 sweet and sassy projects that include hats, bags, clothing, and accessories for the home. You’ll learn how to use novelty yarns to make one-of-a-kind scarves, create cloche-style hats, and fashion lacey tank tops with this high-style guide to the world of crochet.
This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.
A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.
Finishing techniques from expert teachersStep-by-step photographsCare and cleaning of hooked rugsIncludes whipped, knit, crocheted, and braided edges Every rug hooker needs a resource for edge finishes. This comprehensive book covers eight different techniques, providing helpful tips and suggestions for professional looking edges. Includes a range of styles from simple whipping to complex combinations of hooking and braiding. Contributors are teachers, designers, and artists well known for their fine work and innovative techniques. Step-by-step color photos show you how. A must-have for rug hookers everywhere.
For many years Joan Moshimer has led the way in brilliant rug-hooking artistry. In Hooked on Cats she teaches beginning and experienced rug hookers to focus their creativity on the irresistible cat. Her detailed patterns and helpful hints will enable you to capture the bewitching grace and adorable expressions of felines in the rug-hooking medium. Book jacket.
Create Irresistible Amigurumi Masterpieces with These 40 Adorable and Easy-to-Follow Patterns Crocheting has never been so cute! With patterns for everything from mermaids and the Loch Ness monster to jellyfish, teapots and cinnamon rolls, these cuddly amigurumi plushes are guaranteed to charm, making them an enchanting addition to a child’s toy collection, a perfect handmade gift or a whimsical way to brighten your home. Best of all, each project requires little or no sewing, allowing them to come together quickly and easily. Beginners will learn the basics behind amigurumi stitches, and experts will enjoy trying out new techniques and designs, making this an appealing collection for crafters of every skill level. Each addictive project will have you reluctant to put down the crochet hook, and the impressive variety of patterns means you won’t have to.
The only juried exhibit of the year's best hand-hooked rugs with three categories--Original Designs, Commercial Designs, and Adaptations Contains a full-page color spreads of 60 beautiful hand-hooked rugs and includes house decorating tips with hooked rugs Reader's Choice Ballot--chance to vote for your favorite rugs A Celebration of Hand-Hooked Rugs XVII, now in its 17th year, is bigger and better than ever before. This special annual book now has 120 pages and is packed with 60 beautiful full-page color images from the only juried exhibit of the year's best hand-hooked rugs. Learn the inspiration and story behind each design, what kinds of challenges were encountered, and how the artisans bring all the elements together to create their special motif. Each story is unique; every design is different. Read the expert rug critiques from each of the Celebration judges to see why they voted for these rugs. Don't miss this opportunity to enjoy the finest hooked rugs of 2007.
With 11 million people hooked on the Net, the church needs to know how to react to the Internet while balancing its dangers and benefits. This book shows us how.
Geometric hooked rugs may look simple, but they are a challenge to do well. Well-known rug designer Gail Dufresne explains the elements and principles of design, including balance and unity, repetition, proportion, and movement. Learn how to color-plan your geometric rug, including how to use color values effectively. The author describes her signature look of superimposing figures on top of complex geometric backgrounds. The book is full of tips and techniques for dyeing the wool, finishing the rug, and designing your own patterns. Gail Dufresne is a rug hooking teacher, artist, and designer, well known for her innovative designs and vibrant colors. She is a frequent contributor to Rug Hooking magazine. She is highly regarded in the field and travels throughout the United States and Canada from her home in New Jersey to teach at rug hooking camps and schools.
Su Qing who had been cheated by her boyfriend then got drunk at a bar. To take revenge, she grabbed a man randomly and took him to the room. After a crazy night, Su Qing found the strange man was a super handsome guy the next morning. Shy and shocked, Su Qing ran away after leaving 150 RMB and scorning the man of his poor bed skills. However, she never thought the story would become so dramatic as the next day, she found out that the new coming president of her company was exactly the man she slept with last night! Worse than that, this new boss seemed very narrow-minded as he asked Su Qing to come to his office on the first day.
How sex is rewiring your brain—for good and for bad What does a three-pound brain have to do with one’s sex life? A lot, actually. Hooked is about what’s happening to your brain when you’re having sex. With scientific data put in layman’s terms, this book demonstrates that: Sexual activity releases chemicals in the brain, creating emotional bonds between partners. This is great news for marriages! Once formed, however, breaking these bonds can have damaging effects on the brain such as depression and difficulty bonding with someone else in the future. The continual forming and breaking of these bonds can have permanent effects on a person’s brain. PLUS! This updated edition also includes a brand new chapter about the effects of pornography on the brain. All this data about bonding, sex, and pornography has important implications in a casual sex culture. Regardless of what we wish were true, the facts tell us “safe sex” isn't as safe as it seems. Learn about your brain, the positive effects of sex within permanently committed relationships, and how you can protect yourself (especially your brain) from the dangers of casual sex.
How does a novel entice or enlist us? How does a song surprise or seduce us? Why do we bristle when a friend belittles a book we love, or fall into a funk when a favored TV series comes to an end? What characterizes the aesthetic experiences of feeling captivated by works of art? In Hooked, Rita Felski challenges the ethos of critical aloofness that is a part of modern intellectuals’ self-image. The result is sure to be as widely read as Felski’s book, The Limits of Critique. Wresting the language of affinity away from accusations of sticky sentiment and manipulative marketing, Felski argues that “being hooked” is as fundamental to the appreciation of high art as to the enjoyment of popular culture. Hooked zeroes in on three attachment devices that connect audiences to works of art: identification, attunement, and interpretation. Drawing on examples from literature, film, music, and painting—from Joni Mitchell to Matisse, from Thomas Bernhard to Thelma and Louise—Felski brings the language of attachment into the academy. Hooked returns us to the fundamentals of aesthetic experience, showing that the social meanings of artworks are generated not just by critics, but also by the responses of captivated audiences.
DIVThe New Addiction/divDIVWhat you start out controlling can end up controlling you./divDIV /divDIVFrom Twitter to iPhones, from Facebook to tablets, we have an endless supply of media and gadgets to hook our interest, snag our wallets, and occupy our time. Think back over the last five years. How much of your time was devoted to online activities? How much of your real life has been gobbled up or googled up in your net life?/divDIV /divDIVIn Hooked, counselor and addiction specialist Dr. Gregory Jantz speaks enthusiastically and frankly about the gizmos and gadgets, social media magnets, and Internet sidetracks we have at our fingertips. With real-life examples and biblical applications, he presents a celebration of the positives technology offers and a cautionary tale about the negatives it unleashes, including:/divDIV /divDIV· The power and dangers of the web/divDIV· The myth of multitasking/divDIV· Overcoming disconnection anxiety/divDIV· The psychology behind Internet addiction/divDIV· Employing the ultimate filter and taking back control of your life/divDIV /div
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
- Author : Deanne Fitzpatrick
- Publisher : Stackpole Books
- Release Date : 2005-04-07
- Genre : Crafts & Hobbies
- Pages : 72
- ISBN : 1881982459
Secrets Of Planning & Designing Hand-Hooked Rugs is a Stackpole Books publication.
PREVIEW “I don’t mean to be harsh Kammille, but you mean to tell me that after four years of being in a relationship with you – and a year of being engaged to you -- that he wasn’t sure that’s what he wanted. I mean, y’all were living together already. It’s not like he was in for a big surprise. But he backed out, which says to me that he had no clue as to what he wanted from your relationship. And when a man doesn’t know what he wants, he’s likely to do all types of stupid crap -- like lose control over his finances and lose control over his sperm. This makes him non-marriage material in my book. I don’t care how fine he is, how much money he makes, or how nice he is.” “Well Omar didn’t have any children. And his credit was just a little banged up. It’s nothing that couldn’t have been fixed. People bounce back from bad credit all the time Liza.” “But few of them bounce back from indecisiveness – especially at his age. Not to beat a dead horse, but if he was in his twenties with ‘banged-up credit,’ as you put it, I could maybe see it Kammille. But Omar was 34 – long past when he should have had his shit together. And his pride should have made him not allow you be the sole signor on that mortgage. Good thing you didn’t need him to pay the bills. You’d be stuck with a big ole mortgage all by yourself. Now you’re just stuck by yourself. But that won’t last. One thing he did get right is that you’re an awesome catch!” Kammille didn't realize how prophetic her business partner's words would be when she planned her getaway to South Beach, Miami. It's exactly the break she'd needed after her engagement was called off a year ago. ### Landon’s eyes followed every delectable sway of her picture-perfect backside as she walked in front of him. Tonight was turning out to be a helluva lot better than his day. Kammille could feel his eyes on her. They were like an ass-laser, trained to hone in on exactly one spot – her bac