Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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From the world's most treacherous waters to its most fabulous kitchens, this is a thrilling tale of the Australian Customs Service pursuit of high seas poachers. One of the longest and most dangerous chases in maritime history covers 3900 nautical miles through snowstorms, icebergs and the worst of the Roaring Forties, in an effort to stop the over-fishing of the extraordinary Patagonian Toothfish.
For the first time on sale, fall under the spell of Cathy Yardley's fairy tale novella in her Fandom Hearts series, Hooked, in which a geeky girl with a love for the TV show Once upon a Time finds her own real life prince charming. After a disastrous experience with a boyfriend who turned out to be a con artist, the last thing Stacy Fielder is looking for is another guy. But dashing, devilish Englishman Rodney Charles seems determined to change her mind. But when she realizes he’s been keeping a secret from her — and lying about who he really is — will she be able to trust him with her heart?
Thea Galehouse has always known how to take care of herself. With a flighty club-owner mom and a standoffish, recovering-alcoholic dad, Thea has made her own way in her hometown of New York, attending the prestigious and competitive Stuyvesant High School. But one chat with Will, a handsome and witty senior, and she's a goner—completely hooked on him and unable to concentrate on anything else. Always worried that she loves Will more than he loves her, Thea is pleasantly surprised when their romance weathers his move to college and Will goes out of his way to involve her in his life. But then, Thea misses a period. And that starts Thea and Will on a wild ride that neither of them could have possibly prepared for. When they decide to keep the baby, their concerned parents chip in what they can to keep Will in school and give both teenagers a comfortable place to raise their child. But when a freak accident leaves Thea shaken and threatens to upend their little family altogether, Thea is forced to turn to the last place she would have chosen for comfort: her stiff, uncompromising father. This smart, touching first novel brims with realistic, beautifully drawn characters, and reminds us that love is never as easy or predictable as we might like it to be.
Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.
How does a novel entice or enlist us? How does a song surprise or seduce us? Why do we bristle when a friend belittles a book we love, or fall into a funk when a favored TV series comes to an end? What characterizes the aesthetic experiences of feeling captivated by works of art? In Hooked, Rita Felski challenges the ethos of critical aloofness that is a part of modern intellectuals’ self-image. The result is sure to be as widely read as Felski’s book, The Limits of Critique. Wresting the language of affinity away from accusations of sticky sentiment and manipulative marketing, Felski argues that “being hooked” is as fundamental to the appreciation of high art as to the enjoyment of popular culture. Hooked zeroes in on three attachment devices that connect audiences to works of art: identification, attunement, and interpretation. Drawing on examples from literature, film, music, and painting—from Joni Mitchell to Matisse, from Thomas Bernhard to Thelma and Louise—Felski brings the language of attachment into the academy. Hooked returns us to the fundamentals of aesthetic experience, showing that the social meanings of artworks are generated not just by critics, but also by the responses of captivated audiences.
For many years Joan Moshimer has led the way in brilliant rug-hooking artistry. In Hooked on Cats she teaches beginning and experienced rug hookers to focus their creativity on the irresistible cat. Her detailed patterns and helpful hints will enable you to capture the bewitching grace and adorable expressions of felines in the rug-hooking medium. Book jacket.
The only juried exhibit of the year's best hand-hooked rugs with three categories--Original Designs, Commercial Designs, and Adaptations Contains a full-page color spreads of 60 beautiful hand-hooked rugs and includes house decorating tips with hooked rugs Reader's Choice Ballot--chance to vote for your favorite rugs A Celebration of Hand-Hooked Rugs XVII, now in its 17th year, is bigger and better than ever before. This special annual book now has 120 pages and is packed with 60 beautiful full-page color images from the only juried exhibit of the year's best hand-hooked rugs. Learn the inspiration and story behind each design, what kinds of challenges were encountered, and how the artisans bring all the elements together to create their special motif. Each story is unique; every design is different. Read the expert rug critiques from each of the Celebration judges to see why they voted for these rugs. Don't miss this opportunity to enjoy the finest hooked rugs of 2007.
A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.
- Author : Deanne Fitzpatrick
- Publisher : Stackpole Books
- Release Date : 2005-04-07
- Genre : Crafts & Hobbies
- Pages : 72
- ISBN : 1881982459
Secrets Of Planning & Designing Hand-Hooked Rugs is a Stackpole Books publication.
Sometimes I lie awake at night, and I ask god, ‘Where have I gone wrong?’ Then a voice says to me, ‘This is going to take more than one night…’ So you’re a woman, you’re 30-something and living in India? So what’s the big deal about it? Well, if you’re all of the above and still unmarried or married previously and you just don’t seem to find the “right” man, you suddenly acquire a tragically special status as being cynical, demanding, impractical and chronically single or ambitious. In Hooked, Lined & Single, Alafia Singh meets a similar fate on her journey to find a husband using somewhat more traditional methods.
'No one has done more to reveal the intentional and underhanded ways in which food companies manipulate our desires and eating habits than Michael Moss' -- Mark Bittman 'A very important read for anyone who cares about their health' -- Sylvia Tara 'Moss shows us how we can win our freedom back' -- Charles Duhigg Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food. Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry -- including major companies like Nestlé, Mars, and Kellogg's -- has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
Political interest is the strongest predictor of 'good citizenship', yet little is known about it. This book explains why some people find politics interesting while others don't.
Barrett Beckmeyer lived his whole life knowing what he wanted. He wanted to be outside, on the lake at his family’s resort. Fishing was his life. In the summer, in the winter, it didn’t matter. He loved it. He didn’t know anything was missing. Until Eden. One night with her and nothing was the same. Eden Craig wasn’t looking for more than a night of fun. That was all Barrett was supposed to be. One night and then forget him. Only forgetting him was impossible. And when she’s asked to be the lead architect on an addition at Maple Ridge Resort, she knows avoiding him will be inevitable. She was hooked from the second he sat down next to her, but did he feel the same?
Zach... I like my sex dirty and disposable. I'm not into commitment or chicks who want more than one night. My brothers and club come first, second, and last. Until she walks into my life. Classy, rich, and so out of my league it's crazy. A week together should get her out of my system, but this good girl is so bad when we're all alone. I can't get enough of her. I don't do forever, but she's hooked me so bad that I don't ever want to let her go. Except there's no way a princess can live in my world, and I sure as hell won't live in hers... Each book in the Viking Bastards MC series is STANDALONE: * Hooked * Payback * Burned
How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Hooked delves into the exciting fishing adventures of celebrated chef, restaurateur and food writer Mark Hix, opening with the story of his first catch, age 8, being cooked for supper by his grandmother - the catalyst for what has become his passion. You will be regaled with tales of extraordinary fishing expeditions at home and afar, from the banks of the Dumfriesshire coast to Tuscany's Porto Ercole, with each trip ending with a feast - be it the catch of the day (if all went to plan), or something found and foraged if the need arises (always have a back-up plan). Hooked features both exotic and humble dishes such as Hot stone salmon, Barracuda & pineapple ceviche, Trout kedgeree and Mahi mahi sashimi. Weaved into the narrative are the infectious, and unexpected, joys of fishing and what it does for you. Hint: it's not necessarily about the fish. Featured locations: England Scotland Ireland Italy Norway Florida The Bahamas South Africa Japan Australia New Zealand