Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.
A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.
For many years Joan Moshimer has led the way in brilliant rug-hooking artistry. In Hooked on Cats she teaches beginning and experienced rug hookers to focus their creativity on the irresistible cat. Her detailed patterns and helpful hints will enable you to capture the bewitching grace and adorable expressions of felines in the rug-hooking medium. Book jacket.
The only juried exhibit of the year's best hand-hooked rugs with three categories--Original Designs, Commercial Designs, and Adaptations Contains a full-page color spreads of 60 beautiful hand-hooked rugs and includes house decorating tips with hooked rugs Reader's Choice Ballot--chance to vote for your favorite rugs A Celebration of Hand-Hooked Rugs XVII, now in its 17th year, is bigger and better than ever before. This special annual book now has 120 pages and is packed with 60 beautiful full-page color images from the only juried exhibit of the year's best hand-hooked rugs. Learn the inspiration and story behind each design, what kinds of challenges were encountered, and how the artisans bring all the elements together to create their special motif. Each story is unique; every design is different. Read the expert rug critiques from each of the Celebration judges to see why they voted for these rugs. Don't miss this opportunity to enjoy the finest hooked rugs of 2007.
With 11 million people hooked on the Net, the church needs to know how to react to the Internet while balancing its dangers and benefits. This book shows us how.
How sex is rewiring your brain—for good and for bad What does a three-pound brain have to do with one’s sex life? A lot, actually. Hooked is about what’s happening to your brain when you’re having sex. With scientific data put in layman’s terms, this book demonstrates that: Sexual activity releases chemicals in the brain, creating emotional bonds between partners. This is great news for marriages! Once formed, however, breaking these bonds can have damaging effects on the brain such as depression and difficulty bonding with someone else in the future. The continual forming and breaking of these bonds can have permanent effects on a person’s brain. PLUS! This updated edition also includes a brand new chapter about the effects of pornography on the brain. All this data about bonding, sex, and pornography has important implications in a casual sex culture. Regardless of what we wish were true, the facts tell us “safe sex” isn't as safe as it seems. Learn about your brain, the positive effects of sex within permanently committed relationships, and how you can protect yourself (especially your brain) from the dangers of casual sex.
How does a novel entice or enlist us? How does a song surprise or seduce us? Why do we bristle when a friend belittles a book we love, or fall into a funk when a favored TV series comes to an end? What characterizes the aesthetic experiences of feeling captivated by works of art? In Hooked, Rita Felski challenges the ethos of critical aloofness that is a part of modern intellectuals’ self-image. The result is sure to be as widely read as Felski’s book, The Limits of Critique. Wresting the language of affinity away from accusations of sticky sentiment and manipulative marketing, Felski argues that “being hooked” is as fundamental to the appreciation of high art as to the enjoyment of popular culture. Hooked zeroes in on three attachment devices that connect audiences to works of art: identification, attunement, and interpretation. Drawing on examples from literature, film, music, and painting—from Joni Mitchell to Matisse, from Thomas Bernhard to Thelma and Louise—Felski brings the language of attachment into the academy. Hooked returns us to the fundamentals of aesthetic experience, showing that the social meanings of artworks are generated not just by critics, but also by the responses of captivated audiences.
DIVThe New Addiction/divDIVWhat you start out controlling can end up controlling you./divDIV /divDIVFrom Twitter to iPhones, from Facebook to tablets, we have an endless supply of media and gadgets to hook our interest, snag our wallets, and occupy our time. Think back over the last five years. How much of your time was devoted to online activities? How much of your real life has been gobbled up or googled up in your net life?/divDIV /divDIVIn Hooked, counselor and addiction specialist Dr. Gregory Jantz speaks enthusiastically and frankly about the gizmos and gadgets, social media magnets, and Internet sidetracks we have at our fingertips. With real-life examples and biblical applications, he presents a celebration of the positives technology offers and a cautionary tale about the negatives it unleashes, including:/divDIV /divDIV· The power and dangers of the web/divDIV· The myth of multitasking/divDIV· Overcoming disconnection anxiety/divDIV· The psychology behind Internet addiction/divDIV· Employing the ultimate filter and taking back control of your life/divDIV /div
From the author of the On the Line and Fire on Ice hockey romance series comes a sultry standalone novel featuring a brooding NHL player who’s hell on skates—and the no-nonsense woman who forces him to clean up his act. Miranda: Even though I’m broke, putting myself through college, and working two jobs, I’m trying to make the best of it. Meanwhile, Jake Birch, hockey’s hottest bad boy, lives in a luxury hotel in downtown Chicago—and still complains about every little thing in his penthouse. But after I tell him off, instead of getting me fired, Jake requests me as his personal housekeeper. Then he starts flirting with me. Only I’m not flirting back . . . at least, I’m trying not to. Did I mention that he’s hockey’s hottest bad boy? Jake: I’ve met the best woman at the worst possible time. Miranda is the fire to my ice—a sexy, charmingly candid spark who breaks down my walls and reminds me what it’s like to feel again. But I’m being forced to date my team owner’s daughter to keep my job, so I can’t be caught with Miranda. Still, we’re getting closer—until Miranda finds out about my “girlfriend.” And that’s not the only secret I’ve been keeping. But Miranda’s the one I want . . . even if she doesn’t believe me. Praise for Hooked “I loved this book, an awesome romance with some chuckles and a little sexiness. I will definitely be checking out other books by Brenda [Rothert] and I absolutely recommend this book.”—BookSmacked (Five stars) “A sexy, heartwarming tale, that I truly enjoyed. I wouldn’t hesitate to recommend it to anyone who enjoys sports romance or really contemporary romance in general.”—Where the Night Kind Roam “Sexy, sweet and totally had me swooning. Prepare to get Hooked.”—New York Times bestselling author Sawyer Bennett “Hooked is sexy, sweet, and full of steam! Jake is pure alpha male and a hockey bad boy. But he steams up the pages with Miranda, a sassy, independent housekeeper.
Hooked delves into the exciting fishing adventures of celebrated chef, restaurateur and food writer Mark Hix, opening with the story of his first catch, age 8, being cooked for supper by his grandmother - the catalyst for what has become his passion. You will be regaled with tales of extraordinary fishing expeditions at home and afar, from the banks of the Dumfriesshire coast to Tuscany's Porto Ercole, with each trip ending with a feast - be it the catch of the day (if all went to plan), or something found and foraged if the need arises (always have a back-up plan). Hooked features both exotic and humble dishes such as Hot stone salmon, Barracuda & pineapple ceviche, Trout kedgeree and Mahi mahi sashimi. Weaved into the narrative are the infectious, and unexpected, joys of fishing and what it does for you. Hint: it's not necessarily about the fish. Featured locations: England Scotland Ireland Italy Norway Florida The Bahamas South Africa Japan Australia New Zealand
More Than Words: Bestselling authors & Real-life heroines We all have the power to effect change-we just need to find the strength to harness it. With every good deed done, and helping hand offered, we are making the world a better place. The dedicated women selected as this year's recipients of Harlequin's More Than Words award have changed many lives for the better, through their compassionate hearts and unshakable commitment. To celebrate their accomplishments, bestselling authors have written stories inspired by these real-life heroines. In this book, Betina Krahn honors the work of Donna Fischer, the Arizona program coordinator for Casting for Recovery, a national non-profit organization that runs fly-fishing retreats for women who have or have had breast cancer. We hope More Than Words inspires you look inside your heart and to get in touch with the heroine inside of you.
Delicious tension, hilarious wit, and heated passion make USA TODAY bestselling author Stef Ann Holm’s acclaimed Brides books the perfect place to spin dreams and reel in true romance. In the second book of the Brides for All Seasons series, a newspaper reporter reels in true romance and fiery passion. Using an alias, stunt reporter Matthew Gage arrives in Harmony, Montana, to uncover the cheating going on in the town’s famous annual fly-fishing contest—not to tangle lines with a husband-hunting miss. But as soon as Meg Brooks gets stuck under his hotel bed, he’s hooked on her high-spirited charm. Besides, he hopes she’ll provide him with insider information—and a few kisses—while he snoops around. But innocent Meg believes Matthew is “Vernon Wilberforce,” a polite carpet-sweeper salesman, the gentleman caller of her dreams. As the fishy scandal threatens to upset Harmony, Meg employs every lure in the book to land Matthew. But her heart will be broken by a man who isn’t what he seems…unless they each learn the truth: The best prize in life is given, not won. It’s love.
After being kidnapped, Dr. Jessica Benson suffers from a case of post traumatic stress disorder that can’t be good for her drug habit. But how can she get the help she needs without risking her medical license? And why does she keep thinking about the sexy detective assigned to her case? Confirmed bachelorette Detective Mac Calabrese can’t help the attraction she feels for her star witness, but she’s professional enough to fight the attraction. Teaching Jess self-defense draws them closer, but can the clean-cut Mac handle Jess’s past history of drug abuse? And will the homicidal drug dealer Derek Knight put an end to their love before it even begins?
• Internationally known juried exhibit of the year's best hand-hooked rugs • 76 beautiful hooked rugs • 59 close-up details • Includes both traditional and original rugs Each year, expert judges choose the best hand-hooked rugs from the many rugs entered into the annual juried competition known as Celebration. Now in its 23rd year, the competition showcases rugs from all over the US, Canada, and from around the world. Each winning rug is presented in a full-color spread that includes a photo of the rug, a close-up detail highlighting fine workmanship, and comments from the artist and the judges. Celebration is eagerly awaited each year and is overflowing with inspiration for all who are interested in fiber arts.
The growing field of rug hooking offers styles for every taste, and a favorite among hookers is the antique-looking primitive rug. One of the great voices in primitive rug hooking, Cynthia Norwood shares her knowledge based on 35 years of experience, study, and design success, and makes primitive rugs accessible for the 21st century hooker. • What makes a good primitive rug--basic techniques, patterns, colors, and designs • Fabric choices and color planning for primitive rugs • Backgrounds and borders to set off your primitive designs • Special primitive rugs for weddings, births, and other family occasions • 7 patterns for primitive rug designs