Handbook of Research Methods in Consumer Psychology Book PDF

Handbook of Research Methods in Consumer Psychology

  • Author : Frank R. Kardes
  • Publisher : Routledge
  • Release Date : 2019-04-15
  • Genre : Psychology
  • Pages : 528
  • ISBN : 9781351137706

GET BOOK
Handbook of Research Methods in Consumer Psychology Book Description :

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Research Methods in Consumer Law Book PDF

Research Methods in Consumer Law

  • Author : Hans-W. Micklitz
  • Publisher : Edward Elgar Publishing
  • Release Date :
  • Genre : Consumer credit
  • Pages : 584
  • ISBN : 9781785366611

GET BOOK
Research Methods in Consumer Law Book Description :

Consumer law is worthy of greater academic attention at a time when many new questions arise and old ones need new answers. This unique handbook takes the reader on a journey through existing literature, research questions and methods. It builds on the state of the art to offer a springboard for jumping to the heart of contemporary issues and equips researchers with a starter’s kit to weave together rich traditions, ranging from socio-economics to behavioural analysis.

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement Book PDF

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

  • Author : Suki, Norazah Mohd
  • Publisher : IGI Global
  • Release Date : 2016-07-22
  • Genre : Business & Economics
  • Pages : 374
  • ISBN : 9781522507475

GET BOOK
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement Book Description :

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

Handbook of Research Methods for Marketing Management Book PDF

Handbook of Research Methods for Marketing Management

  • Author : Nunkoo, Robin
  • Publisher : Edward Elgar Publishing
  • Release Date : 2021-10-22
  • Genre : Business & Economics
  • Pages : 392
  • ISBN : 9781788976954

GET BOOK
Handbook of Research Methods for Marketing Management Book Description :

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Handbook of Research Methods in Tourism Book PDF

Handbook of Research Methods in Tourism

  • Author : Larry Dwyer
  • Publisher : Edward Elgar Publishing
  • Release Date : 2012-01-01
  • Genre : Business & Economics
  • Pages : 528
  • ISBN : 9781781001295

GET BOOK
Handbook of Research Methods in Tourism Book Description :

'This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative and qualitative techniques applied in tourism research. the book will appeal to a wider readership of social scientists as well as to scholars of tourism as each chapter provides a thorough overview and explanation of the techniques irrespective of their tourism application.' – Dimitrios Buhalis, Bournemouth University, UK This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. the authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research. Each chapter is structured to provide information on: the nature of the technique and its evolution; background and types of problems that the technique is designed to handle; applications of the technique to tourism, including discussion of studies that have used the technique and their findings; advantages and limitations of the technique conceptually and for policy formulation; and further developments and applications of the technique in tourism research. Handbook of Research Methods in Tourism will appeal to social scientists, students as well as researchers in tourism who use quantitative and qualitative research techniques.

Handbook of Research on Retailer Consumer Relationship Development Book PDF

Handbook of Research on Retailer Consumer Relationship Development

  • Author : Musso, Fabio
  • Publisher : IGI Global
  • Release Date : 2014-05-31
  • Genre : Business & Economics
  • Pages : 589
  • ISBN : 9781466660755

GET BOOK
Handbook of Research on Retailer Consumer Relationship Development Book Description :

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Qualitative Research Methods in Consumer Psychology Book PDF

Qualitative Research Methods in Consumer Psychology

  • Author : Paul Hackett
  • Publisher : Psychology Press
  • Release Date : 2015-08-20
  • Genre : Psychology
  • Pages : 336
  • ISBN : 9781317690283

GET BOOK
Qualitative Research Methods in Consumer Psychology Book Description :

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Quantitative Research Methods in Consumer Psychology Book PDF

Quantitative Research Methods in Consumer Psychology

  • Author : Paul Hackett
  • Publisher : Taylor & Francis
  • Release Date : 2018-12-07
  • Genre : Psychology
  • Pages : 414
  • ISBN : 9781317280415

GET BOOK
Quantitative Research Methods in Consumer Psychology Book Description :

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Handbook of Qualitative Research Methods in Marketing Book PDF

Handbook of Qualitative Research Methods in Marketing

  • Author : Russell W. Belk
  • Publisher : Edward Elgar Publishing
  • Release Date : 2007
  • Genre : Business & Economics
  • Pages : 608
  • ISBN : 9781847204127

GET BOOK
Handbook of Qualitative Research Methods in Marketing Book Description :

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Handbook of Research Methods for Studying Daily Life Book PDF

Handbook of Research Methods for Studying Daily Life

  • Author : Matthias R. Mehl
  • Publisher : Guilford Press
  • Release Date : 2012-01-01
  • Genre : Psychology
  • Pages : 676
  • ISBN : 9781609187477

GET BOOK
Handbook of Research Methods for Studying Daily Life Book Description :

Bringing together leading authorities, this unique handbook reviews the breadth of current approaches for studying how people think, feel, and behave in everyday environments, rather than in the laboratory. The volume thoroughly describes experience sampling methods, diary methods, physiological measures, and other self-report and non-self-report tools that allow for repeated, real-time measurement in natural settings. Practical guidance is provided to help the reader design a high-quality study, select and implement appropriate methods, and analyze the resulting data using cutting-edge statistical techniques. Applications across a wide range of psychological subfields and research areas are discussed in detail.

Handbook of Research Methods in Abnormal and Clinical Psychology Book PDF

Handbook of Research Methods in Abnormal and Clinical Psychology

  • Author : Dean McKay
  • Publisher : SAGE
  • Release Date : 2008
  • Genre : Psychology
  • Pages : 586
  • ISBN : 9781412916301

GET BOOK
Handbook of Research Methods in Abnormal and Clinical Psychology Book Description :

The Handbook of Research Methods in Abnormal and Clinical Psychology presents a diverse range of areas critical to any researcher or student entering the field. It provides valuable information on the foundations of research methods, including validity in experimental design, ethics, and statistical methods. The contributors discuss design and instrumentation for methods that are particular to abnormal and clinical psychology, including behavioral assessment, psychophysiological assessment and observational methods. They also offer details on new advances in research methodology and analysis, such as meta-analysis, taxometric methods, item response theory, and approaches to determining clinical significance. In addition, this volume covers specialty topics within abnormal and clinical psychology from forensic psychology to behavior genetics to treatment outcome methods.

Handbook of Research Methods on Creativity Book PDF

Handbook of Research Methods on Creativity

  • Author : Viktor Dörfler
  • Publisher : Edward Elgar Publishing
  • Release Date : 2020-07-31
  • Genre : Business & Economics
  • Pages : 400
  • ISBN : 9781786439659

GET BOOK
Handbook of Research Methods on Creativity Book Description :

This Handbook offers an insightful journey through the landscape of research methods used to study the phenomenon of creativity. Offering a methodological panorama for the global community of creativity researchers, contributors provide markers and waypoints to better orient scholars and encourage reflection on how one might produce exceptional research on the burgeoning field of creativity.

Current Issues in Nostalgia Research Book PDF

Current Issues in Nostalgia Research

  • Author : Georgios Abakoumkin
  • Publisher : Frontiers Media SA
  • Release Date : 2021-09-15
  • Genre : Science
  • Pages : 231
  • ISBN : 9782889713325

GET BOOK
Current Issues in Nostalgia Research Book Description :

Handbook of Research on Mixed Methods Research in Information Science Book PDF

Handbook of Research on Mixed Methods Research in Information Science

  • Author : Ngulube, Patrick
  • Publisher : IGI Global
  • Release Date : 2021-11-26
  • Genre : Reference
  • Pages : 737
  • ISBN : 9781799888468

GET BOOK
Handbook of Research on Mixed Methods Research in Information Science Book Description :

Mixed methods research is becoming prevalent in many fields, yet little has been done to elevate mixed methods research in information science. A comprehensive picture of information science and its problems is needed to further understand and address the issues associated with it as well as how mixed methods research can be adapted and used. The Handbook of Research on Mixed Methods Research in Information Science discusses the quality of mixed methods studies and methodological transparency, sampling in mixed methods research, and the application of theory in mixed methods research throughout various contexts. Covering topics such as the issues and potential directions for further research in mixed methods, this comprehensive major reference work is ideal for researchers, policymakers, academicians, librarians, practitioners, instructors, and students.

Cracking the Code  Leveraging Consumer Psychology to Drive Profitability Book PDF

Cracking the Code Leveraging Consumer Psychology to Drive Profitability

  • Author : Steven S. Posavac
  • Publisher : Routledge
  • Release Date : 2015-02-12
  • Genre : Business & Economics
  • Pages : 336
  • ISBN : 9781317473725

GET BOOK
Cracking the Code Leveraging Consumer Psychology to Drive Profitability Book Description :

The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.

Cross Cultural Issues in Consumer Science and Consumer Psychology Book PDF

Cross Cultural Issues in Consumer Science and Consumer Psychology

  • Author : Hester van Herk
  • Publisher : Springer
  • Release Date : 2017-10-17
  • Genre : Psychology
  • Pages : 218
  • ISBN : 9783319650913

GET BOOK
Cross Cultural Issues in Consumer Science and Consumer Psychology Book Description :

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.

Online Consumer Psychology Book PDF

Online Consumer Psychology

  • Author : Curtis P. Haugtvedt
  • Publisher : Psychology Press
  • Release Date : 2005-03-23
  • Genre : Business & Economics
  • Pages : 574
  • ISBN : 9781135608101

GET BOOK
Online Consumer Psychology Book Description :

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Handbook of Research on Technology Applications for Effective Customer Engagement Book PDF

Handbook of Research on Technology Applications for Effective Customer Engagement

  • Author : Mohd Suki, Norazah
  • Publisher : IGI Global
  • Release Date : 2020-09-04
  • Genre : Business & Economics
  • Pages : 391
  • ISBN : 9781799847731

GET BOOK
Handbook of Research on Technology Applications for Effective Customer Engagement Book Description :

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Real World Applications in Cognitive Neuroscience Book PDF

Real World Applications in Cognitive Neuroscience

  • Author : Anonim
  • Publisher : Elsevier
  • Release Date : 2020-08-06
  • Genre : Science
  • Pages : 328
  • ISBN : 9780128207246

GET BOOK
Real World Applications in Cognitive Neuroscience Book Description :

Real-World Applications in Cognitive Neuroscience Volume 253, the latest release in the Progress in Brain Research series, highlights new advances in the field, with this volume presenting interesting chapters on Perception and Decision Making at Sea, The Sleep-Wake Regulation in Cognition: Applications in the Real World, Decision making and the menstrual cycle in elite athletes, Decision Making under pressure in elite football, Economics and the Brain, Predictive coding: Neuroscience and art, The brain and music, Application in behavioral change, Applications of Cognitive Neuroscience to understanding Aphantasia, Applications in Inhibitory control, Applications in Vision; helping patients find their (golf) balls again, and much more. Provides the authority and expertise of leading contributors from an international board of authors Presents the latest release in the Progress in Brain Research series Updated release includes the latest information on cognitive neuroscience

Handbook of Ethnography in Healthcare Research Book PDF

Handbook of Ethnography in Healthcare Research

  • Author : Paul M. W. Hackett
  • Publisher : Routledge
  • Release Date : 2020-12-02
  • Genre : Psychology
  • Pages : 556
  • ISBN : 9781000263985

GET BOOK
Handbook of Ethnography in Healthcare Research Book Description :

This handbook provides an up-to-date reference point for ethnography in healthcare research. Taking a multi-disciplinary approach, the chapters offer a holistic view of ethnography within medical contexts. This edited volume is organized around major methodological themes, such as ethics, interviews, narrative analysis and mixed methods. Through the use of case studies, it illustrates how methodological considerations for ethnographic healthcare research are distinct from those in other fields. It has detailed content on the methodological facets of undertaking ethnography for prospective researchers to help them to conduct research in both an ethical and safe manner. It also highlights important issues such as the role of the researcher as the key research instrument, exploring how one’s social behaviours enable the researcher to ‘get closer’ to his/her participants and thus uncover original phenomena. Furthermore, it invites critical discussion of applied methodological strategies within the global academic community by pushing forward the use of ethnography to enhance the body of knowledge in the field. The book offers an original guide for advanced students, prospective ethnographers, and healthcare professionals aiming to utilize this methodological approach.