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Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.
Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design.
There is little appreciation for what happens to graphic design artifacts after their useful life has ended. Sustainable Graphic Design outlines graphic design's relationship to production and consumption, demonstrating how designers can contribute solution-oriented responses to consumption, through tools and methodologies applicable to both education and practice. The book provides an overview of sustainable graphic design, based on global engagement with design's relationship to consumption, and features highly creative work inspired by complex issues and including studies of a variety of visual artifacts, the larger built environment and the very ordinary products of consumption. Presenting cutting-edge work in graphic design from practitioners, educators and students from North America, Northern Europe, Australia and the Far East, the book helps students visualize their future roles engaging with the field in response to ecological concerns, social justice and present systems of design by using extensive case studies of student work with step-by step instructions adapted for use by instructors.
From a professional for professionals, here is the definitive word on using grid systems in graphic design. Though Muller-Brockman first presented hi interpretation of grid in 1961, this text is still useful today for anyone working in the latest computer-assisted design. With examples on how to work correctly at a conceptual level and exact instructions for using all of the systems (8 to 32 fields), this guidebook provides a crystal-clear framework for problem-solving. Dimension: 81/2 x 113/4 inches, English & German Text, 357 b&w examples and illustrations.
World Graphic Design is the first-ever survey of contemporary design and designers outside the United Kingdom, mainland Europe, North America and Australasia. Divided into four sections, each corresponding to a major geographical zone - Africa, the Far East, Latin America and the Middle East - it offers a groundbreaking survey of work being carried out today within the most popular genres of graphic design: posters, book and album covers, packaging and promotion. This collection brings together designers who have sought to combine traditional forms of cultural expression with modern media, to use design for effective political and social comment, and, above all, to expand the potential of graphic design within their own countries.
Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
Comprehensive, cross-platform, DIY guide to the creation of a wide range of graphic effects: from the scanning and manipulation of photographs to exciting 3D graphics and the creative use of typography. Benefit from a design professional's experience, not the software vendors! Part one leads you through a summary of the rapid advances in graphic design software and hardware now available to the PC or Mac user, followed by a structured overview of the rich array of resources to the digital designer in the form of drawing, painting and 3D applications, clipart, photolibraries, scanned images, digital photographs and new Internet sources. Part Two is structured in the form of a series of Workshop sessions. Each session explains in simple language the methods and techniques used to create the wide variety of over 300 graphic design examples included in the book. The examples are based on a wide range of popular PC and Mac applications, covering vector drawing, painting, scanning, photoeditng, use of special effect filters and the creation of 3D effects. Ken Pender is a freelance graphic arts professional. He has also worked for 25 years with IBM and was Manager of their European Computer Integrated Manufacturing Technology Centre in Germany. Benefit from a designer's point of view, not the software vendors Clear and easy to follow workshop format with over 300 graphic examples to show you how it's done
This newly revised book was first published in 1965. Elements of image and form are analysed and examined with regard to their inherent laws. The lessons of methodical design are used today in computer monitor design as well. The desktop publishing technique requires very clear conceptual and methodical working processes. This book, which is divided into computer-system-friendly sections, will thus serve this new circle of users as a valuable introduction.
AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.
This text presents a documentation of Holland's graphic design history, from the turn of the century to the present day.
"The Bay area has attracted designers of outstanding stature. Their high standards and creativity are the basis for this book. The vast variety of visual solutions, the broad spectrum of styles, techniques and creative problem solving ideas make this one of the best collections of graphic design available today. Featuring the best San Francisco designers, this assembly exhibits the style, taste and sophistication inherent in this exciting city." "Design portfolios from 32 top design firms are represented in San Francisco:Graphic Design. Some are recognized giants, some are just making their reputations, all of them are first rate. Some of the firms included are Primo Angeli, Cronan Design, Landor Associates, The Office of Michael Manwaring, Pentagram and Michael Schwab. Each provides a statement of purpose and in eight full-color pages exhibit the most current of their design solutions." "Every aspect of graphic design can be found in this volume: annual reports, logos, package design, exhibits, book and editorial design, advertising, signage and corporate identity." "This book inspires and stimulates through the talents of the best San Francisco designers. It gives a very clear idea of the breadth and eclectic nature of San Francisco design."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Graphic Design on a Limited Budget: Cutting Costs Creatively for the Client features over 200 projects from top design firms around the world. Each project highlights the innovative ideas used by each designer or firm to keep the project within the client's limited budget without sacrificing creativity or strong, effective design; and presents projects in the areas of packaging, corporate identity, brochures, direct mail, and promotion for a wide range of clients. Featured cost-cutting ideas include special printing techniques, paper choice, use of recycled materials, dual-use designs, and much more. An invaluable reference and tool for designers and clients with big ideas on a limited budget.