Fascinate  Revised and Updated Book PDF

Fascinate Revised and Updated

  • Author : Sally Hogshead
  • Publisher : HarperBusiness
  • Release Date : 2016-04-26
  • Genre : Business & Economics
  • Pages : 352
  • ISBN : 0062206486

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Fascinate Revised and Updated Book Description :

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

Fascinate  Revised and Updated Book PDF

Fascinate Revised and Updated

  • Author : Sally Hogshead
  • Publisher : HarperCollins
  • Release Date : 2016-04-26
  • Genre : Business & Economics
  • Pages : 352
  • ISBN : 9780062405937

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Fascinate Revised and Updated Book Description :

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascinate Book PDF

Fascinate

  • Author : Sally Hogshead
  • Publisher : Harper Collins
  • Release Date : 2010-02-09
  • Genre : Business & Economics
  • Pages : 288
  • ISBN : 9780061966163

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Fascinate Book Description :

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Creating an LGBT  Inclusive Workplace Book PDF

Creating an LGBT Inclusive Workplace

  • Author : Kryss Shane
  • Publisher : Routledge
  • Release Date : 2021-05-11
  • Genre : Business & Economics
  • Pages : 226
  • ISBN : 9781000388626

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Creating an LGBT Inclusive Workplace Book Description :

Setting out best practices and professional guidance for creating LGBT+ inclusive workplaces, this approachable and easy to follow book guides current and future leaders of all industries toward appropriate and proven ways to create safer working environments, update company policies, enhance continuing education and training, and better support LGBT+ people in the workplace. Featuring real-life situations and scenarios, a glossary, and further resources, Creating an LGBT+ Inclusive Workplace enables professionals in all aspects of professional roles to integrate foundational concepts into their everyday interactions with staff at all levels as well as within the community to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all. This book includes postcards from PostSecret as its foreword and more than a dozen exclusive interviews from the world’s top leaders in a variety of industries with world-renowned reputations. Enabling professionals in a variety of business roles to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all, this book is an essential resource for independent readers, department teams, and entire corporations.

Summary   Analysis   How the World Sees You By Sally Hogshead   Discover Your Highest Value Through the Science of Fascination Book PDF

Summary Analysis How the World Sees You By Sally Hogshead Discover Your Highest Value Through the Science of Fascination

  • Author : Black Book
  • Publisher : Lulu Press, Inc
  • Release Date : 2018-12-06
  • Genre : Education
  • Pages : 231
  • ISBN : 9780359276134

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Summary Analysis How the World Sees You By Sally Hogshead Discover Your Highest Value Through the Science of Fascination Book Description :

The book is truly a fascinating discovery for anyone who is looking to know themselves better and become a better performer. If you have found yourself in the job market recently, this is an absolute help that will teach you how to better sell yourself on paper and in person. It will also help you learn to communicate better with people at all levels and all walks of life. What you learn about yourself by doing a free online assessment is excellent and the insights you gain will help you in many ways from A to Z and in between. The reading is a bit long and a little redundant; however, the end result is worth the effort!

Overdeliver Book PDF

Overdeliver

  • Author : Brian Kurtz
  • Publisher : Hay House, Inc
  • Release Date : 2019-04-09
  • Genre : Business & Economics
  • Pages : 312
  • ISBN : 9781401956752

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Overdeliver Book Description :

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: • The 4 Pillars of Being Extraordinary • The 5 Principles of why "Original Source" matters • The 7 Characteristics that are present in every world class copywriter • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline • Why customer service and fulfillment are marketing functions • That the most important capital you own has nothing to do with money • And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.

The Outlandish Companion  Revised and Updated  Book PDF

The Outlandish Companion Revised and Updated

  • Author : Diana Gabaldon
  • Publisher : Delacorte Press
  • Release Date : 2015-03-31
  • Genre : Fiction
  • Pages : 608
  • ISBN : 9781101887288

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The Outlandish Companion Revised and Updated Book Description :

Perfect for readers of the bestselling Outlander novels—and don’t miss The Outlandish Companion Volume Two! #1 New York Times bestselling author Diana Gabaldon has captivated millions of readers with her critically acclaimed Outlander novels, the inspiration for the Starz original series. From the moment Claire Randall stepped through a standing stone circle and was thrown back in time to the year 1743—and into a world that threatens life, limb, loyalty, heart, soul, and everything else Claire has—readers have been hungry to know everything about this world and its inhabitants, particularly a Scottish soldier named Jamie Fraser. In this beautifully illustrated compendium of all things Outlandish, Gabaldon covers the first four novels of the main series, including: • full synopses of Outlander, Dragonfly in Amber, Voyager, and Drums of Autumn • a complete listing of the characters (fictional and historical) in the first four novels in the series, as well as family trees and genealogical notes • a comprehensive glossary and pronunciation guide to Gaelic terms and usage • The Gabaldon Theory of Time Travel, explained • frequently asked questions to the author and her (sometimes surprising) answers • an annotated bibliography • essays about medicine and magic in the eighteenth century, researching historical fiction, creating characters, and more • professionally cast horoscopes for Jamie and Claire • the making of the TV series: how we got there from here, and what happened next (including “My Brief Career as a TV Actor”) • behind-the-scenes photos from the Outlander TV series set For anyone who wants to spend more time with the Outlander characters and the world they inhabit, Diana Gabaldon here opens a door through the standing stones and offers a guided tour of what lies within.

Customer Experience Innovation Book PDF

Customer Experience Innovation

  • Author : Robert Dew
  • Publisher : Emerald Group Publishing
  • Release Date : 2018-08-13
  • Genre : Business & Economics
  • Pages : 232
  • ISBN : 9781787547865

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Customer Experience Innovation Book Description :

This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.

Lean CX Book PDF

Lean CX

  • Author : Robert Dew
  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release Date : 2021-04-06
  • Genre : Business & Economics
  • Pages : 238
  • ISBN : 9783110683929

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Lean CX Book Description :

In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources.

Dusty Book PDF

Dusty

  • Author : Lucy O'Brien
  • Publisher : Michael O'Mara Books
  • Release Date : 2019-08-22
  • Genre : Music
  • Pages : 231
  • ISBN : 9781789291575

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Dusty Book Description :

FULLY REVISED AND UPDATED, THE STORY OF DUSTY SPRINGFIELD TWENTY YEARS ON. 'Provocative and deadly accurate' - Time Out Dusty Springfield was one of our greatest pop singers. From 60s hits like 'I Only Want To Be With You', 'Son of a Preacher Man' and 'You Don't Have To Say You Love Me' to her 80s collaboration with the Pet Shop Boys and beyond, she was a musical pioneer and the very essence of authentic white soul. A member of the US Rock and Roll and UK Music Halls of Fame, international polls have named Dusty among the best female pop artists of all time. Twenty years after her passing, she continues to fascinate and inspire. This completely revised and updated edition of Lucy O'Brien's classic biography has new photographs, a new introduction, fresh material and over 45 original interviews with close friends and people who worked with her, including Sir Tom Jones, Lulu, legendary arranger Ivor Raymonde, and the late, great Atlantic Records trio, Jerry Wexler, Tom Dowd and Arif Mardin, with whom she recorded her classic album Dusty In Memphis. The book fully explores her life and legacy, from a troubled Home Counties childhood to 60s mod queen and solo star, to her struggles with addiction and mental health issues, to her status as an influential LGBT heroine and enduring pop icon.

The Golden Warrior Book PDF

The Golden Warrior

  • Author : Lawrence James
  • Publisher : Simon and Schuster
  • Release Date : 2008-10-17
  • Genre : Biography & Autobiography
  • Pages : 560
  • ISBN : 9781628732047

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The Golden Warrior Book Description :

During the 1920s, T. E. Lawrence gained global attention, both for his involvement in the Middle Eastern anti-imperialist movement, and for his vivid and sensational writings about his experiences. Despite the passage of many years and the emergence of a whole new set of problems in the Middle East, and fuelled by the success of the hit movie Lawrence of Arabia, the T. E. Lawrence mystique continues to fascinate. Controversial and provocative, this revised and updated edition of Lawrence James’s acclaimed biography penetrates and overturns the mythology that surrounds T. E. Lawrence. James traces the sometimes spurious Lawrence legend back to its truthful roots, yet remains dispassionate and generous in spirit throughout. The Golden Warrior presents readers with a fascinating study of one of the twentieth century’s most remarkable figures.

Muscle Biopsy E Book Book PDF

Muscle Biopsy E Book

  • Author : Victor Dubowitz
  • Publisher : Elsevier Health Sciences
  • Release Date : 2020-05-28
  • Genre : Medical
  • Pages : 600
  • ISBN : 9780702078583

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Muscle Biopsy E Book Book Description :

For more than 45 years, Muscle Biopsy: A Practical Approach has offered, comprehensive, clinically-focused coverage of the acquisition, interpretation, and assessment of muscle biopsies – an area often only lightly covered in pathology texts. Taking an integrated approach that includes clinical, genetic, biochemical, and pathological features, the 5th Edition covers the full range of muscle disease in both adults and children. This highly illustrated, easy-to-use volume helps you navigate this challenging area, bridging the gap between clinical syndromes/disorders and their underlying pathologies. Fully updated 5th edition of this internationally acclaimed classic in muscle pathology. Written by internationally recognized world leaders in the field of muscle pathology. Comprehensive coverage of histology, histochemistry, immunocytochemistry and electron microscopy in parallel with clinical and genetic advances. Lavishly illustrated with over 600 full colour images. Fully updated literature review. Comprehensive update on the rapidly expanding field of neuromuscular disorders. 4th edition Highly Commended in Pathology category of the prestigious 2014 BMA Medical Book Awards.

The Happiest Baby on the Block  Fully Revised and Updated Second Edition Book PDF

The Happiest Baby on the Block Fully Revised and Updated Second Edition

  • Author : Harvey Karp, M.D.
  • Publisher : Bantam
  • Release Date : 2015-10-06
  • Genre : Family & Relationships
  • Pages : 352
  • ISBN : 9780804179973

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The Happiest Baby on the Block Fully Revised and Updated Second Edition Book Description :

Never again will you have to stand by helplessly while your little baby cries and cries. There is a way to calm most crying babies . . . usually in minutes! Thousands of parents, from regular moms and dads to Hollywood superstars, have come to baby expert Dr. Harvey Karp to learn his remarkable techniques for soothing babies and increasing sleep. Now his landmark book—fully revised and updated with the latest insights into infant sleep, bedsharing, breastfeeding, swaddling, and SIDS risk—can teach you too! Dr. Karp’s highly successful method is based on four revolutionary concepts: 1. The Fourth Trimester: Why babies still yearn for a womblike atmosphere . . . even after birth 2. The Calming Reflex: An “off switch” all babies are born with 3. The 5 S’s: Five easy steps to turn on your baby’s amazing calming reflex 4. The Cuddle Cure: How to combine the 5 S’s to calm even colicky babies With Dr. Karp’s sensible advice, parents and grandparents, nurses and nannies, will be able to transform even the fussiest infant into the happiest baby on the block! Praise for The Happiest Baby on the Block “Dr. Karp’s book is fascinating and will guide new parents for years to come.”—Julius Richmond, M.D., Harvard Medical School, former Surgeon General of the United States “The Happiest Baby on the Block is fun and convincing. I highly recommend it.”—Elisabeth Bing, co-founder of Lamaze International “Will fascinate anyone who wants to know how babies experience the world, and wants to answer their cries lovingly and effectively.”—The San Diego Union-Tribune

New First Three Years of Life Book PDF

New First Three Years of Life

  • Author : Burton L. White
  • Publisher : Simon and Schuster
  • Release Date : 1995-08-01
  • Genre : Family & Relationships
  • Pages : 384
  • ISBN : 9781439124192

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New First Three Years of Life Book Description :

The most important guide to the early childhood development of infants and toddlers ever written, from expert Burton L. White. First published in 1975, The First Three Years of Life became an instant classic. Based on Burton White's thirty-seven years of observation and research, this detailed guide to the month-by-month mental, physical, social, and emotional development of infants and toddlers has supported and guided hundreds of thousands of parents. Now completely revised and updated, it contains the most accurate information and advice available on raising and nurturing the very young child. White gives parents real-world-tested advice on: * Creating a stimulating environment for your infant and toddler * Using effective, age-appropriate discipline techniques * How to handle sleep problems * What toys you should (and should not) buy * How to encourage healthy social development * How and when to toilet-train No parent who cares about a child's well-being can afford to be without this book.

Self Esteem and Early Learning Book PDF

Self Esteem and Early Learning

  • Author : Dr Rosemary Roberts
  • Publisher : SAGE
  • Release Date : 2002-03-20
  • Genre : Education
  • Pages : 176
  • ISBN : 9781412933315

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Self Esteem and Early Learning Book Description :

This revision builds on the author's work of the last five years spent developing a program to support parents and care givers with children from birth to four years in disadvantaged areas.

The Forest and the City Book PDF

The Forest and the City

  • Author : Cecil C. Konijnendijk
  • Publisher : Springer
  • Release Date : 2018-03-12
  • Genre : Technology & Engineering
  • Pages : 267
  • ISBN : 9783319750767

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The Forest and the City Book Description :

Amsterdamse Bos, Bois de Boulognes, Epping Forest, Hong Kong’s country parks, Stanley Park: throughout history cities across the world have developed close relationships with nearby woodland areas. In some cases, cities have even developed – and in some cases are promoting – a distinct ‘forest identity’. This book introduces the rich heritage of these city forests as cultural landscapes, and shows that cities and forests can be mutually beneficial. Essential reading for students and researchers interested in urban sustainability and urban forestry, this book also has much wider appeal. For with city forests playing an increasingly important role in local government sustainability programs, it provides an important reference for those involved in urban planning and decision making, public affairs and administration, and even public health. From providers of livelihoods to healthy recreational environments, and from places of inspiration and learning to a source of conflict, the book presents examples of city forests from around the world. These cases clearly illustrate how the social and cultural development of towns and forests has often gone hand in hand. They also reveal how better understanding of city forests as distinct cultural and social phenomena can help to strengthen synergies both between cities and forests, and between urban society and nature.

Sacred Ecology Book PDF

Sacred Ecology

  • Author : Fikret Berkes
  • Publisher : Routledge
  • Release Date : 2017-09-01
  • Genre : Social Science
  • Pages : 368
  • ISBN : 9781351628303

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Sacred Ecology Book Description :

Sacred Ecology examines bodies of knowledge held by indigenous and other rural peoples around the world, and asks how we can learn from this knowledge and ways of knowing. Berkes explores the importance of local and indigenous knowledge as a complement to scientific ecology, and its cultural and political significance for indigenous groups themselves. With updates of relevant links for further learning and over 180 new references, the fourth edition gives increased voice to indigenous authors, and reflects the remarkable increase in published local observations of climate change.

The Baptized Muse Book PDF

The Baptized Muse

  • Author : Karla Pollmann
  • Publisher : Oxford University Press
  • Release Date : 2016-12-14
  • Genre : History
  • Pages : 269
  • ISBN : 9780198726487

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The Baptized Muse Book Description :

With the rise of Christianity in the Roman Empire increasing numbers of educated people converted to this new belief. As Christianity did not have its own educational institutions the issue of how to harmonize pagan education and Christian convictions became increasingly pressing. Especially classical poetry, the staple diet of pagan education, was considered to be morally corrupting (due to its deceitful mythological content) and damaging for the salvation of the soul (because of the false gods it advocated). But Christianity recoiled from an unqualified anti-intellectual attitude, while at the same time the experiment of creating an idiosyncratic form of genuinely Christian poetry failed (the sole exception being the poet Commodianus). In The Baptized Muse: Early Christian Poetry as Cultural Authority, Karla Pollmann argues that, instead, Christian poets made creative use of the classical literary tradition, and--in addition to blending it with Judaeo-Christian biblical exegesis--exploited poetry's special ability of enhancing communicative effectiveness and impact through aesthetic means. Pollman explores these strategies through a close analysis of a wide range of Christian, and for comparison partly also pagan, writers mainly from the fourth to sixth centuries. She reveals that early Christianity was not a hermetically sealed uniform body, but displays a rich spectrum of possibilities in dealing with the past and a willingness to engage with and adapt the surrounding culture(s), thereby developing diverse and changing responses to historical challenges. By demonstrating throughout that authority is a key in understanding the long denigrated and misunderstood early Christian poets, this book reaches the ground-breaking conclusion that early Christian poetry is an art form that gains its justification by adding cultural authority to Christianity. Thus, in a wider sense it engages with the recently developed interdisciplinary scholarly interest in aspects of relig

Prologue Book PDF

Prologue

  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2005
  • Genre : Archives
  • Pages : 231
  • ISBN : OSU:32435077853034

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Prologue Book Description :