Designing Brand Identity Book PDF

Designing Brand Identity

  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release Date : 2017-10-16
  • Genre : Design
  • Pages : 336
  • ISBN : 9781118980828

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Designing Brand Identity Book Description :

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Designing Brand Identity Book PDF

Designing Brand Identity

  • Author : Alina Wheeler
  • Publisher : Wiley
  • Release Date : 2003-02-04
  • Genre : Design
  • Pages : 248
  • ISBN : 0471213268

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Designing Brand Identity Book Description :

From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the meticulous development process is presented through a highly visible step by step approach in five phases: research and analysis, brand and identity strategy, brand identity design, brand identity applications and managing brand assets. From global corporate mergers through entrepreneurial ventures and nonprofit institutions, twenty-two case studies portray the brand identity process in action. They illustrate a range of challenges and methodologies and represent a select group of branding and multidisciplinary design firms. The scope of material includes history of identity design up to the latest information about online brand identity standards, naming and trademarking, with practical project management resources about decision making, and creating brand briefs. Alina Wheeler specializes in brand identity. She uses her strategic imagination to help build brands, create new identities, and design integrated brand identity programs for Fortune 100 companies, entrepreneurial ventures, cities and foundations. Wheeler works closely with founders, CEO¹s and senior management to insure that their vision and their brand identity are communicated clearly to accelerate the success of their organizations. She has been the principal of several design firms as well as a consultant to some of America¹s largest business consulting groups. She is a former national board member of AIGA and was named an AIGA Fellow in 1998. Hallmark Features Unlike most books that show identity programs, this book outlines a rigorous, complex and proven process from research and analysis through the design d

Designing Brand Identity Book PDF

Designing Brand Identity

  • Author : Alina Wheeler
  • Publisher : Wiley
  • Release Date : 2006-03-10
  • Genre : Design
  • Pages : 288
  • ISBN : 0471746843

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Designing Brand Identity Book Description :

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Designing Corporate Identity Book PDF

Designing Corporate Identity

  • Author : Josep María Minguet
  • Publisher : Instituto Monsa de ediciones
  • Release Date : 2013-02-28
  • Genre : Business & Economics
  • Pages : 96
  • ISBN : 8415223773

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Designing Corporate Identity Book Description :

A superbly illustrated resource on corporate identity design for those needing a little inspiration.

Designing Corporate Identity Book PDF

Designing Corporate Identity

  • Author : Pat Matson Knapp
  • Publisher : Rockport Publishers
  • Release Date : 2001
  • Genre : Design
  • Pages : 160
  • ISBN : 1564967972

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Designing Corporate Identity Book Description :

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

Brand Identity Essentials Book PDF

Brand Identity Essentials

  • Author : Kevin Budelmann
  • Publisher : Rockport Publishers
  • Release Date : 2010-10-01
  • Genre : Design
  • Pages : 208
  • ISBN : 9781610580687

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Brand Identity Essentials Book Description :

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Creating a Brand Identity  A Guide for Designers Book PDF

Creating a Brand Identity A Guide for Designers

  • Author : Catharine Slade-Brooking
  • Publisher : Laurence King Publishing
  • Release Date : 2016-01-26
  • Genre : Design
  • Pages : 160
  • ISBN : 1780675623

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Creating a Brand Identity A Guide for Designers Book Description :

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.

Designing Brand Identity Book PDF

Designing Brand Identity

  • Author : Alina Wheeler
  • Publisher : Wiley
  • Release Date : 2017-10-16
  • Genre : Design
  • Pages : 336
  • ISBN : 1118980840

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Designing Brand Identity Book Description :

Designing Brand Identity A Complete Guide   2020 Edition Book PDF

Designing Brand Identity A Complete Guide 2020 Edition

  • Author : Gerardus Blokdyk
  • Publisher : 5starcooks
  • Release Date : 2020-01-18
  • Genre : Business & Economics
  • Pages : 314
  • ISBN : 1867307162

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Designing Brand Identity A Complete Guide 2020 Edition Book Description :

What are brand strengths in creating brand loyalty? How distinctively is the brand identified with the brand association? Does the distributor know how to access and use the Multimedia Gallery? Do staff have the necessary skills to collect, analyze, and report data? How are visual and verbal effects manifested in consumer memory for brand elements? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Designing Brand Identity investments work better. This Designing Brand Identity All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Designing Brand Identity Self-Assessment. Featuring 2205 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Designing Brand Identity improvements can be made. In using the questions you will be better able to: - diagnose Designing Brand Identity projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Designing Brand Identity and process design str

Designing B2B Brands Book PDF

Designing B2B Brands

  • Author : Carlos Martinez Onaindia
  • Publisher : John Wiley & Sons
  • Release Date : 2013-02-19
  • Genre : Design
  • Pages : 224
  • ISBN : 9781118554432

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Designing B2B Brands Book Description :

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.

Designing Brand Experience  Creating Powerful Integrated Brand Solutions Book PDF

Designing Brand Experience Creating Powerful Integrated Brand Solutions

  • Author : Robin Landa
  • Publisher : Cengage Learning
  • Release Date : 2005-09-02
  • Genre : Art
  • Pages : 224
  • ISBN : 9781285225098

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Designing Brand Experience Creating Powerful Integrated Brand Solutions Book Description :

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Designing Brand Identity Complete Self Assessment Guide Book PDF

Designing Brand Identity Complete Self Assessment Guide

  • Author : Gerardus Blokdyk
  • Publisher : Createspace Independent Publishing Platform
  • Release Date : 2017-07-28
  • Genre : Uncategorized
  • Pages : 120
  • ISBN : 1974012433

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Designing Brand Identity Complete Self Assessment Guide Book Description :

Among the Designing Brand Identity product and service cost to be estimated, which is considered hardest to estimate? Does Designing Brand Identity appropriately measure and monitor risk? How to deal with Designing Brand Identity Changes? What are the top 3 things at the forefront of our Designing Brand Identity agendas for the next 3 years? How can the value of Designing Brand Identity be defined? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Designing Brand Identity assessment. All the tools you need to an in-depth Designing Brand Identity Self-Assessment. Featuring 619 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Designing Brand Identity improvements can be made. In using the questions you will be better able to: - diagnose Designing Brand Identity projects, initiatives, o

Designing Brand Identity Complete Self Assessment Guide Book PDF

Designing Brand Identity Complete Self Assessment Guide

  • Author : Gerardus Blokdyk
  • Publisher : 5starcooks
  • Release Date : 2018-01-06
  • Genre : Uncategorized
  • Pages : 231
  • ISBN : 1489138633

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Designing Brand Identity Complete Self Assessment Guide Book Description :

Among the Designing Brand Identity product and service cost to be estimated, which is considered hardest to estimate? Does Designing Brand Identity appropriately measure and monitor risk? How to deal with Designing Brand Identity Changes? What are the top 3 things at the forefront of our Designing Brand Identity agendas for the next 3 years? How can the value of Designing Brand Identity be defined? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Designing Brand Identity assessment. All the tools you need to an in-depth Designing Brand Identity Self-Assessment. Featuring 619 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Designing Brand Identity improvements can be made. In using the questions you will be better able to: - diagnose Designing Brand Identity projects, initiatives, o

Brand Atlas Book PDF

Brand Atlas

  • Author : Alina Wheeler
  • Publisher : Wiley
  • Release Date : 2011-03-29
  • Genre : Business & Economics
  • Pages : 144
  • ISBN : 0470433426

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Brand Atlas Book Description :

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." —The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: Speaks to a broad range of stakeholders in the branding process—from CEOs to designers to brand managers Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

Logo Design Love Book PDF

Logo Design Love

  • Author : David Airey
  • Publisher : New Riders
  • Release Date : 2009-12-20
  • Genre : Computers
  • Pages : 216
  • ISBN : 9780321702722

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Logo Design Love Book Description :

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Creating a Brand Identity  A Guide for Designers Book PDF

Creating a Brand Identity A Guide for Designers

  • Author : Catharine Slade-Brooking
  • Publisher : Hachette UK
  • Release Date : 2016-01-18
  • Genre : Design
  • Pages : 416
  • ISBN : 9781780679808

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Creating a Brand Identity A Guide for Designers Book Description :

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Flexible Visual Identity Book PDF

Flexible Visual Identity

  • Author : Chen Jinming
  • Publisher : Unknown
  • Release Date : 2018-04
  • Genre : Design
  • Pages : 352
  • ISBN : 1864707771

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Flexible Visual Identity Book Description :

- Features more than 70 stunning and innovative projects from various countries, showing in detail how a flexible brand identity is applied to each different media - Depicts a great range of design methods and forms of expressions for designing for a flexible identity, with key analysis for points of reference - Features recently completed case studies that reflect current and contemporary design trends - Comprises a useful package of information that would be of high reference value for graphic designers, educators, and students In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more. Designers need to seek new design language to express a brand. Flexible logos are a kind of design form with more variability, stronger adaptability, wider coverage, and fresh visual effect. This new form perfectly follows the development trend of globalized, diversified, and internet integration of online and offline operations in the new commercial society. However, the birth of flexible logos is not only to adapt to new media - and new means of communication - but also a breakthrough of logo design itself that creates new possibilities for the innovation of logo form and breaks the fixed, monotonous, and invariable characteristics of the traditional static logos. This book explores the creation and methods of the flexible logo design process and analyses its application across dozens of international projects. Each project explores the notion of broader brand extension stability, as well as the stability of consumers' psychological recognition.

Online Brand Identity Book PDF

Online Brand Identity

  • Author : Joris Merks
  • Publisher : Unknown
  • Release Date : 2017
  • Genre : Uncategorized
  • Pages : 231
  • ISBN : 9024420806

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Online Brand Identity Book Description :

Smashing Logo Design Book PDF

Smashing Logo Design

  • Author : Gareth Hardy
  • Publisher : John Wiley & Sons
  • Release Date : 2011-05-12
  • Genre : Computers
  • Pages : 304
  • ISBN : 9781119993568

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Smashing Logo Design Book Description :