Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Can we dream of a new vision for our personal lives and for the world, rather than go by the habits learned from generations?... Not really a new vision, but unearthing the biblical vision of Christ's kingdom from the Prophets and teachings of Jesus. What does the Bible really teach about God's plan for the world we live in? What does it teach about our relationships with each other and how we respond to those of other faiths, especially when persecuted? Kent draws on experiences from one of the most troubled spots in the world, applying them to our global predicament today.
The author started his working career as an Air Traffic Control Officer in the Royal Australian Air Force, and after resigning his commission, spent thirty-five years in the Information Services industry. In the context of his writings, he describes himself as an analyst, by aspiration, inclination, proclivity, training, and occupation. His books reflect his primary intellectual pursuit: explanations given for human existence by both religions and evolution. Having published several analyses including “Religion: Of God or Man” and “Seeking After God”, he concluded that there was nothing more that he could learn on that subject – the issue remained an enduring mystery. Returning to the other explanation, evolution, he had long wanted to complete a more thorough analysis of evolution theory, than as presented in his earlier publications, “The Dawkins Deficiency” and “Information, Knowledge, Evolution and Self”. This required that he acquire and study dozens of academic books and other publications, seeking to understand the plausibility, and at times hollowness, of scientific explanations. Using his background knowledge of relevant technologies, he was able to identify parallels between modern automation and mechanisation, and human biological processes. One of particular interest was an analysis of the technical similarities between the human sensory system, and modern telemetry systems. With a lifelong passion for a travel, and a modest appetite for adventure, he has trekked in the Khumbu and Annapurna regions of Nepal, the Peruvian Andes, and Patagonia. His hobby, apart from writing, has been a love of all things motorcycling, from touring remote areas, and attending races, to complete restoration of vintage motorcycles. He has motorcycled throughout parts of his native Australia, North America, New Zealand, Iceland, Bolivia, Peru, Turkey, the Himalaya, Morocco, Greece, and eastern Europe. His business and holiday travels have taken him through si
The author started his working career as an Air Traffic Control Officer in the Royal Australian Air Force, and after resigning his commission, spent thirty-five years in the Information Services industry. In the context of his writings, he describes himself as an analyst, by aspiration, inclination, proclivity, training, and occupation. His books reflect his primary intellectual pursuit: explanations given for human existence by both religions and evolution. Having published several analyses including "Religion: Of God or Man" and "Seeking After God", he concluded that there was nothing more that he could learn on that subject - the issue remained an enduring mystery. Returning to the other explanation, evolution, he had long wanted to complete a more thorough analysis of evolution theory, than as presented in his earlier publications, "The Dawkins Deficiency" and "Information, Knowledge, Evolution and Self". This required that he acquire and study dozens of academic books and other publications, seeking to understand the plausibility, and at times hollowness, of scientific explanations. Using his background knowledge of relevant technologies, he was able to identify parallels between modern automation and mechanisation, and human biological processes. One of particular interest was an analysis of the technical similarities between the human sensory system, and modern telemetry systems. With a lifelong passion for a travel, and a modest appetite for adventure, he has trekked in the Khumbu and Annapurna regions of Nepal, the Peruvian Andes, and Patagonia. His hobby, apart from writing, has been a love of all things motorcycling, from touring remote areas, and attending races, to complete restoration of vintage motorcycles. He has motorcycled throughout parts of his native Australia, North America, New Zealand, Iceland, Bolivia, Peru, Turkey, the Himalaya, Morocco, Greece, and eastern Europe. His business and holiday travels have taken him through sixty countries, and
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
This research inquiry asked, "How can the District of Mission involve leaders in private industry in creating strategies to develop the local workforce and economy?" An action research approach was used to engage local employers and employment service providers in an inquiry in the District of Mission. This study drew upon literature on entrepreneurial leadership, job creation, social capital, and knowledge transfer. Two qualitative methods, in-depth interviews and a conversation café, were used to uncover the essential factors and conditions that facilitate entrepreneurial leadership and workforce development on a regional basis. These findings were triangulated against the experiences of exemplar entrepreneurs. The findings revealed that effective leaders cultivate a culture of high performance and that systems integration and personal relationships are key to entrepreneurial leadership and workforce development. The recommendations enable people from diverse backgrounds to identify shared concerns and common interests to support community economic development. Keywords: entrepreneurship, entrepreneurial leadership, small business development, regional economic development, workforce development, new entrepreneur.
Second in a series of publications from the Institute of Medicine's Quality of Health Care in America project Today's health care providers have more research findings and more technology available to them than ever before. Yet recent reports have raised serious doubts about the quality of health care in America. Crossing the Quality Chasm makes an urgent call for fundamental change to close the quality gap. This book recommends a sweeping redesign of the American health care system and provides overarching principles for specific direction for policymakers, health care leaders, clinicians, regulators, purchasers, and others. In this comprehensive volume the committee offers: A set of performance expectations for the 21st century health care system. A set of 10 new rules to guide patient-clinician relationships. A suggested organizing framework to better align the incentives inherent in payment and accountability with improvements in quality. Key steps to promote evidence-based practice and strengthen clinical information systems. Analyzing health care organizations as complex systems, Crossing the Quality Chasm also documents the causes of the quality gap, identifies current practices that impede quality care, and explores how systems approaches can be used to implement change.
The dawn of Internet of Things (IoT) has opened the opportunity for mainstream adoption of machine learning analytics. However, most research in machine learning has focused on discovery of new algorithms or fine-tuning the performance of existing algorithms. Little exists on the process of taking an algorithm from the lab-environment into the real-world, culminating in sustained value. Real-world applications are typically characterized by dynamic non-stationary systems with requirements around feasibility, stability and maintainability. Not much has been done to establish standards around the unique analytics demands of real-world scenarios.This research explores the problem of the why so few of the published algorithms enter production and furthermore, fewer end up generating sustained value. The dissertation proposes a Design for Deployment (DFD) framework to successfully build machine learning analytics so they can be deployed to generate sustained value. The framework emphasizes and elaborates the often neglected but immensely important latter steps of an analytics process: Evaluation and Deployment. A representative evaluation framework is proposed that incorporates the temporal-shifts and dynamism of real-world scenarios. Additionally, the recommended infrastructure allows analytics projects to pivot rapidly when a particular venture does not materialize. Deployment needs and apprehensions of the industry are identified and gaps addressed through a 4-step process for sustainable deployment. Lastly, the need for analytics as a functional area (like finance and IT) is identified to maximize the return on machine-learning deployment.The framework and process is demonstrated in semiconductor manufacturing it is highly complex process involving hundreds of optical, electrical, chemical, mechanical, thermal, electrochemical and software processes which makes it a highly dynamic non-stationary system. Due to the 24/7 uptime requirements in manufacturing, high-relia
Research on medical interpreters (MIs) in recent years has informed us of the visible and active participating roles that MIs play in the doctor-interpreter-patient triadic encounter. The use of multi-faceted, authentic data has also allowed both verbal and nonverbal nuances to be studied. However, while empirical studies have shown that physician empathy in medical communication is beneficial to the patient’s healthcare outcomes, empathy in medical interpreting, especially the one that is expressed nonverbally, is rarely examined in medical interpreting research, even though MI is the key communication facilitator and in principle shares a communicative goal with the doctor. This study aims to acquire a deeper understanding of how an MI’s empathy is constructed nonverbally and perceived by service users, and how it affects interlocutors and the communication process. This research argues that MI empathy in communication is desired and should be incorporated in the training, assessment, and most importantly, in the interpreting practice. Three sets of research questions are thus formed: 1) How do Mis communicate empathy, if any, for and to the patient? 2) How do the other medical interview participants (doctor and patient) and observers (video observers) perceive the empathic performance of the interpreters? Is there any discrepancy? Why? and 3) How do internal and external factors such as an MI’s nonverbal sensitivity and personality traits influence empathic performance? The findings are expected to inform medical interpreting training and assessment and to enhance doctors’ awareness of the roles of MIs so that a more patient-centred and empathic communication environment can be nurtured.
The near death of Serge Orlovsky reunites him with an old classmate, Moscow physician Uri Kirilov, but the reunion is undermined by the mysterious involvement of the police and KGB officials.
Inside the Tornado teaches a startling lesson. As markets change, the very skills that you′ve just perfected become your biggest liabilities, and if you can′t put them aside to acquire new ones you′re in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market–leading firms to illuminate every dimension of managing a market–focused business strategy. All industries which rely on technology – not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry – must learn to thrive Inside the Tornado.
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years. Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors—or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company’s offers apart? Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today’s Darwinian challenges, whether they’re producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve. For any business competing in today’s eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.
This two-volume novel is credited as an originator of the "sword and planet" sub-genre. Greg's tale details the development of an anti-gravity technology called apergy. The narrator uses it to travel to Mars in 1830 in a spacecraft named the Astronaut. The Martians he meets are short, diminutive creatures who do not believe that the narrator is from another planet. The book contains what was probably the first alien language in any work of fiction.
In 2015, building on the advances of the Millennium Development Goals, the United Nations adopted Sustainable Development Goals that include an explicit commitment to achieve universal health coverage by 2030. However, enormous gaps remain between what is achievable in human health and where global health stands today, and progress has been both incomplete and unevenly distributed. In order to meet this goal, a deliberate and comprehensive effort is needed to improve the quality of health care services globally. Crossing the Global Quality Chasm: Improving Health Care Worldwide focuses on one particular shortfall in health care affecting global populations: defects in the quality of care. This study reviews the available evidence on the quality of care worldwide and makes recommendations to improve health care quality globally while expanding access to preventive and therapeutic services, with a focus in low-resource areas. Crossing the Global Quality Chasm emphasizes the organization and delivery of safe and effective care at the patient/provider interface. This study explores issues of access to services and commodities, effectiveness, safety, efficiency, and equity. Focusing on front line service delivery that can directly impact health outcomes for individuals and populations, this book will be an essential guide for key stakeholders, governments, donors, health systems, and others involved in health care.