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"Zephyrette Jill McLeod meets a movie director on the train known as the California Zephyr. He insists he wants her to play a part in his upcoming film noir. Skeptical, Jill takes his business card and doesn't give the encounter much thought. Three months later, she finds herself before the cameras in a Niles warehouse that's been turned into a movie set. Her temporary job as an actress should be a lark, if it weren't for the black emotions and conflicts swirling around Jill. Some of the people around her have secrets they'd rather not share, and much antipathy toward a visiting studio executive who likes to wield his power. Someone winds up dead and once again, Jill finds herself investigating a murder"--
The instant New York Times bestseller Remarkable lessons in leadership and team building from one of the greatest football coaches of our time. Urban Meyer has established himself as one of the elite in the annals of his sport, having lead his players to three national championships. In Above the Line, he offers readers his unparalleled insights into leadership, team building, and the keys to empowering people to achieve things they might never have thought possible. Meyer shares his groundbreaking game plan—the game plan followed every day in the Ohio State Buckeyes’ championship season—for creating a culture of success built on trust and a commitment to a common purpose. Packed with real life examples from Meyer’s storied career, Above the Line delivers wisdom and inspiration for taking control and turning setbacks into victories for a team, a family, or a Fortune 500 company.
Position your organisation's culture to attain new heights Above the Line: How to Create a Company Culture that Engages Employees, Delights Customers and Delivers Results offers all leaders a handbook for leveraging an organisation's culture to engage staff, increase customer satisfaction and streamline business performance. A groundbreaking work, this book reveals what it takes to achieve optimum results from your organisational culture without employing the use of external consultants. This organic, in-house approach to company culture transformation saves both time and money. Step-by-step, author Michael Henderson illustrates how to create a culture in which employees and leaders delight those outside the company—customers, shareholder, employees' families, suppliers and the board of directors—and anyone else who may benefit from an association with the organisation. The book's proven models and ideas have been tried and tested with a broad range of of high-profile international companies. Expert author, Michael Henderson, a.k.a. The Corporate Anthropologist, has more than 30 years' experience, and a proven track record of working and consulting with organisations to enhance their workplace cultures. Reveals how to create an organisational culture that achieves desired results Puts the cultural transformation process in the hands of the people directly effected Smashes some of the established and costly myths about culture and how to work with culture This important resource is written for leaders, managers and supervisors at all levels and across industries.
A funny, fierce, imaginative memoir chronicling New York Times bestselling author and Academy Award winner Shirley MacLaine’s remarkable experiences filming Wild Oats in the Canary Islands and the extraordinary memories her time there brought forth of a past life on the lost continent of Atlantis. Her agent advised her not to get on the plane. The male leads weren’t even cast. The financing was shaky at best. The script had been rewritten countless times. And yet something about Wild Oats lured Shirley MacLaine to the film’s location shoot in the far-off Canary Islands—and straight to the center of one of the most thrilling and paradigm-shifting adventures of her life. The making of the film reads like a screwball comedy, as the cast and crew face unpredictable daily obstacles with ingenuity, grit, and personal sacrifice. Yet the chaos leads Shirley to a revelatory new understanding of the demise of one of history’s most elusive yet endlessly intriguing places. Scholars have long theorized that Spain’s Canary Islands are the remnants of the mighty lost continent of Atlantis. As the movie set descends into pandemonium, Shirley finds fascinating corollaries between the island’s cataclysmic fate and our own dangerous trajectory. Can we learn the lessons the citizens of Atlantis failed to comprehend? The answer is borne out of recovered memories from Shirley’s past life on Atlantis and through a series of meditations that reveal the necessity of unfettered imagination when looking for bold new truths, rendering this evocative, irreverent, and honest memoir essential reading for anyone seeking a broader understanding of what it means to be human—both where we came from and where we are going.
High Quality Content by WIKIPEDIA articles! Above the line (ATL), below the line (BTL), and through the Line (TTL), in organizational business and marketing communications, are advertising techniques. In a nutshell, while ATL promotions are tailored for a mass audience, Bs are targeted at individuals according to their needs or preferences. While ATL promotions can establish brand identity, BTL can actually lead to a sale. ATL promotions are also difficult to measure well, while BTL promotions are highly measurable, giving marketers valuable insights into their return-on-investment. Promotional activities carried out through mass media, such as television, radio and newspaper, are classed as "above the line" promotion. "Below the line" promotion refers to forms of non-media communication or advertising, and has become increasingly important in the communications mix of many companies, not only those involved in fast moving consumer goods, but also for industrial goods.
Using Jesus as the model of the ideal balanced leader, an invaluable guide offers tools to enhance decision-making skills, leadership styles, and relationships, with practical tips to incorporate into everyday life at home and in the workplace.
The Use of Above the line Online Advertising Media to Improve the Drive to web and Methods of Measurement
- Author : Maike Gross
- Publisher : Unknown
- Release Date : 2005
- Genre : Uncategorized
- Pages : 184
- ISBN : OCLC:1072283269
Through his unique perspective as a jack of all trades journeyman, Manzo shares his on-set stories about the stars, the crew, and how the movie business works, in this insightful and entertaining work.
Imagine a world of work... Where people discover who they are and why they're here--through their work. Where trust, respect, honor and truth rule the day. Where simple and universal truths dominate the workplace. Imagine a place where no matter who you were or how you became part of a company's ecosystem--as an employee, a customer, a partner or a vendor--you would be treated with dignity, respect and a whole lot of "Wow!" A place that would lift everyone up. Where everyone could win. Where everyone had the chance to become the best possible versions of themselves, to grow and thrive and discover the best of themselves within the work they do. Where people to find the connection to their true selves, their authentic selves. In their work. Under our watch. A place where the Golden Rule rules the bottom line. Imagine what's possible: Productivity is exponentially higher. Real work gets done. Good things get created by good people. People are authentically engaged. And profits soar. As leaders, we can bring this dream into reality. The world is waiting for us. And there's no better time than right now.
A leadership consultant and neuropsychologist identify the universal habits of the heart and mind—the keys to unlocking our true potential, creating our best selves and eliminating behavior patterns that hold us back. Why is it so hard for leaders to coach employees who are struggling? Why do we repeat the same mistakes and negative behaviors? Common wisdom says you always have a choice in how you react or respond. But, as corporate consultant Stephen Klemich and clinical psychologist Mara Klemich contend, until you recognize why you make choices, and how the heart and the brain work together to shape your behavior, you can’t change long-ingrained patterns and discover your best self. The Klemichs have developed a model backed by extensive research and data, and paired it with character-led personal development, to help you answer the "Why?" and eliminate behavior that is “below the line.” In Above the Line, they argue that that the quality of your life flows from the attitudes of your heart. Offering wise, compassionate, and practical advice, this book explores the deep, fundamental drivers of human behavior that exist within your heart—the seat of your character. It reveals that all of these behaviors can be explained by four principles—humility, love, pride, and fear—which influence every facet of your life, for better or for worse. We are all designed for greatness, but so often our best self is pitted against our worst. The pressures of life are pulling our character below the line while our authentic self is drawing us to live above the line. When you fully understand that the four principles are at the root of your behavior, you can begin the journey to become your best self and navigate life more effectively and successfully. Filled with proven strategies, Above the Line will create lasting changes in your behavior and improve your life personally and professionally—so you can make a positive impact on the world around you.
This book is a fictionalised life of a character in advertising with some true real life events and accurate anecdotes, which are deliberate to demonstrate what advertising was really like in the last quarter of the C20th and bit beyond. All of the other stories could have happened and in many cases, in one way or another did, but they have been fictionalised to protect the identities of companies and personnel. The book is intended to be a good light-hearted romp.
- Author : Anonim
- Publisher : Unknown
- Release Date : 1873
- Genre : Minnesota
- Pages : 231
- ISBN : NYPL:33433082078696
Here is one of the most powerful books on the law of attraction, such was the will of the author in writing, it is detailed so that it can be implemented immediately. there is a real magic inside that can only work, your life will be so different that you will not be able to backtrack, get ready for real changes! What you find there will exceed all your expectations, and if you apply the principles to the letter, because it is not just a book, but a whole process allowing you to acquire the success you desire, and to go beyond yourself to be "above the line". It comes from a very long work on the subject to make it easy to read, thanks to diagrams accompanying the texts, as well as many metaphors. Be careful not to get lost in two different realities, because its power of training is very intense that it is sometimes stunning. You will enter a thrilling universe, and you will rediscover yourself, to become the person you dream of being. When you have finished this book, there is a condition I particularly like, the success you have achieved, I would like you to share it around you! Do not keep all this power for yourself! Pass the relay!